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With four Pixotope engines running in parallel, the broadcast team changed scenes instantly, layered interactive CG elements, and delivered an entirely new visual experience — marking the station’s first true XR implementation and setting a foundation for future large-scale virtual productions.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/cctv-implements-pixotope-for-real-time-xr-graphics-on-large-scale-led-volume.m4v105nonoExtendedrealityPixotopeLEDwallvirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4/medium.jpgVirtual Production at the Dota 2 International Using Pixotope XR EditiontThe Dota 2 International tournament featured a large-scale virtual production powered by Pixotope XR Edition and an extensive LED wall. 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Learn more about the technical setup and workflow in our video case study.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4163nonoExtendedrealityPixotopeesportsXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/KBS%20using%20XR%20at%20elections.jpgKBS using XR at electionsKBS using XR at electionshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera 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#AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Team%20and%20company%20culture/3XZurHiv_400x400.jpeg3XZurHiv_400x4003XZurHiv_400x400https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Team%20and%20company%20culture/Jakob_Pixotope_Snapshot.jpegJakob_Pixotope_SnapshotJakob_Pixotope_Snapshothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera tracking2026-07-02https://www.pixotope.com/news/pixotope-wins-two-rise-awardshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/EMAV%20XR%20studio.jpgEMAV XR 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Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/1739549451037.jpg17395494510371739549451037https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/85902007-1f48-4048-83df-2d4362f1f1d0%20(1).jpg85902007-1f48-4048-83df-2d4362f1f1d0 (1)85902007-1f48-4048-83df-2d4362f1f1d0 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This walkthrough covers how Pixotope XR handles the full workflow, from automatic LED wall alignment using our Digital Twin to real-time AR set extension and color matching. Pixotope XR runs on standard broadcast infrastructure. No custom processing boxes, no proprietary hardware dependencies. Your existing SDI/IP routers, switchers, commodity LED panels, and any tracking system that speaks standard protocols. Used by Fox Sports, TV Globo, TF1, Formosa TV, and productions like the Dota 2 International esports tournament.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/Pixotope_alignment_digitalTwin.mp478nonoLEDvolumeextendedrealitydigitaltwinLEDLEDalignmentpixotopeXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/vlcsnap-2023-03-17-11h25m32s494.pngvlcsnap-2023-03-17-11h25m32s494vlcsnap-2023-03-17-11h25m32s494https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibration2026-03-24https://www.pixotope.com/news/tata-ipl-2024https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Reveal/reveal_advertising_half.pngreveal_advertising_halfreveal_advertising_halfhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/image__20_.pngimage__20_image__20_https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/EMAV%20XR%20studio.jpgEMAV XR studioEMAV XR studio2026-07-02https://www.pixotope.com/blog/turning-no-into-now-overcoming-broadcaster-barriers-to-virtual-productionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/swedish-broadcaster-svt-uses-pixotope-for-various-programs.mp4/medium.jpgSwedish broadcaster SVT uses Pixotope for various programsSwedish broadcaster SVT reduced setup times to under 15 minutes while creating more captivating broadcasts and here’s how they did it. Using the integrated Pixotope-Erizos virtual production solution, SVT transformed their studio infrastructure to create dynamic, versatile spaces that adapt to any broadcast need - from sports to election coverage.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/swedish-broadcaster-svt-uses-pixotope-for-various-programs.mp4146nonovirtualstudioARaugmentedrealityswedenpixotopevirtualproductiongreenscreenhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ruv-elevates-olympic-broadcasting-with-pixotope-ar-graphics.mp4/medium.jpgRÚV Elevates Olympic Broadcasting with Pixotope AR graphicsIceland's RÚV leveraged Pixotope's real-time rendering and AR compositing to produce Olympic broadcasts from minimal studio space. The platform's virtual studio and dynamic graphics capabilities eliminated physical set requirements while maintaining broadcast-grade output.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ruv-elevates-olympic-broadcasting-with-pixotope-ar-graphics.mp468nonovirtualstudioARaugmentedrealitysportsOlympicssportsbroadcasthttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/90ACE4D5-5726-49C9-A672-F13E27FBC02F_1_105_c%20(1).jpeg90ACE4D5-5726-49C9-A672-F13E27FBC02F_1_105_c (1)90ACE4D5-5726-49C9-A672-F13E27FBC02F_1_105_c (1)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h30m15s147.pngvlcsnap-2025-04-29-09h30m15s147vlcsnap-2025-04-29-09h30m15s1472026-07-02https://www.pixotope.com/case-studies/jiohotstarhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by Pixotope.SVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp4/medium.jpgInside SVT’s Studio 4SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. 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studiohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Reveal/reveal_advertising_half.pngreveal_advertising_halfreveal_advertising_half2025-08-27https://www.pixotope.com/news/pixotope-democratizes-extended-reality-with-xr-editionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/image__20_.pngimage__20_image__20_https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/EMAV%20XR%20studio.jpgEMAV XR studioEMAV XR 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That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpgESPNESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp46nonovirtualstudiovirtualsetvirtualproductionESPNBrazilsportsstudiobroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by Pixotope.SVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp4/medium.jpgInside SVT’s Studio 4SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. 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With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by Pixotope.SVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpgESPNESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp46nonovirtualstudiovirtualsetvirtualproductionESPNBrazilsportsstudiobroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/105.png105105https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Promo-Facebook-Facebook%20image%20post-Jun-10-2025-01-53-57-6325-PM.jpegPromo-Facebook-Facebook image post-Jun-10-2025-01-53-57-6325-PMPromo-Facebook-Facebook image post-Jun-10-2025-01-53-57-6325-PMhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/behind%20the%20scenes%20from%20HPE%20event.jpegbehind the scenes from HPE eventbehind the scenes from HPE eventhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Disrupt%20AR%20running%20virtual%20production%20at%20HPE%20event%20using%20Pixotope%20software.jpegDisrupt AR running virtual production at HPE event using Pixotope softwareDisrupt AR running virtual production at HPE event using Pixotope softwarehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/League_9.jpgLeague_9League_9https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s093https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.pngTV Globo_new studio_credit to TV GloboTV Globo_new studio_credit to TV Globo2026-08-14https://www.pixotope.com/news/pixotope-teams-up-to-deliver-turnkey-virtual-production-packages-for-fifa-world-cuphttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/EMAV%20XR%20studio.jpgEMAV XR studioEMAV XR studiohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/news.pixotope.comhubfsPromo-Website-Website%20full%20width-1-1.jpegnews.pixotope.comhubfsPromo-Website-Website full width-1-1news.pixotope.comhubfsPromo-Website-Website full width-1-1https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Reveal/reveal_advertising_half.pngreveal_advertising_halfreveal_advertising_halfhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/image__20_.pngimage__20_image__20_2026-07-02https://www.pixotope.com/solutions/virtual-studioshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ruv-elevates-olympic-broadcasting-with-pixotope-ar-graphics.mp4/medium.jpgRÚV Elevates Olympic Broadcasting with Pixotope AR graphicsIceland's RÚV leveraged Pixotope's real-time rendering and AR compositing to produce Olympic broadcasts from minimal studio space. 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With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. 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Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpgESPNESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp46nonovirtualstudiovirtualsetvirtualproductionESPNBrazilsportsstudiobroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/drone-tracking-pixotope-fly-used-during-the-spring-gala-festival-broadcasting.mp4/medium.jpgDrone tracking Pixotope Fly used during the Spring Gala festival broadcastingCCTV’s 2025 Spring Gala used Pixotope Fly drones for live AR graphics across five locations, delivering seamless aerial augmented reality.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/drone-tracking-pixotope-fly-used-during-the-spring-gala-festival-broadcasting.mp424nonodronetrackingcameratrackingpixotopevirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/cctv-revolutionizes-live-tv-with-markerless-drone-technology.mp4/medium.jpgCCTV revolutionizes Live TV with Markerless Drone TechnologyFor the 2025 Spring Festival Gala, China Central Television (CCTV) integrated Pixotope Fly’s drone camera tracking technology to enhance its live broadcast with real-time aerial augmented reality (AR) graphics. The gala, one of the most-watched television events globally with a viewership of 1.5 billion, featured AR content across five locations: CCTV Headquarters, Chongqing, Wuxi, Lhasa, and Wuhan. Pixotope Fly enabled precise camera tracking without additional hardware, even in low-light conditions, supporting stable real-time compositing for a live audience.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/cctv-revolutionizes-live-tv-with-markerless-drone-technology.mp448nonocamera trackingpixotopeflypixotopedronecameratrackingvirtual productiondronehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.pngTV Globo_new studio_credit to TV GloboTV Globo_new studio_credit to TV Globohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/CCTV%20Spring%20Gala%20Festival.jpegCCTV Spring Gala FestivalCCTV Spring Gala Festivalhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/League_9.jpgLeague_9League_9https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s0932026-07-02https://www.pixotope.com/blog/multimachine-workflow-in-xr-productionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/Pixotope_multi_machine_setup_SUB.mp4/medium.jpgPixotope_multi_machine_setup_SUBPixotope_multi_machine_setup_SUBhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/Pixotope_multi_machine_setup_SUB.mp4126nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Generic%20production%20photos/Man%20at%20the%20pc.pngMan at the pcMan at the pchttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera tracking2025-09-04https://www.pixotope.com/solutions/extended-realityhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4/medium.jpgVirtual Production at the Dota 2 International Using Pixotope XR EditiontThe Dota 2 International tournament featured a large-scale virtual production powered by Pixotope XR Edition and an extensive LED wall. This case study explains how the production team managed real-time XR graphics, integrated live gameplay feeds, and coordinated multiple camera angles to create an immersive esports broadcast. Learn more about the technical setup and workflow in our video case study.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4163nonoExtendedrealityPixotopeesportsXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/A%20Video%20Showreel%20of%20Extended%20Reality%20(XR)%20Solutions%20by%20Pixotope.mov/medium.jpgA Video Showreel of Extended Reality (XR) Solutions by PixotopeA Video Showreel of Extended Reality (XR) Solutions by Pixotopehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/A%20Video%20Showreel%20of%20Extended%20Reality%20(XR)%20Solutions%20by%20Pixotope.mov27nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/arrow-up_14784204.pngarrow-up_14784204arrow-up_14784204https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/LED%20wall%20during%20XR%20production%20of%20DOTA%202%20esports%20tournament.jpegLED wall during XR production of DOTA 2 esports tournamentLED wall during XR production of DOTA 2 esports tournamenthttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/IMG_0200-1.jpgIMG_0200-1IMG_0200-1https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/layers_7192112.pnglayers_7192112layers_7192112https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/Dota%202%20International.pngDota 2 InternationalDota 2 Internationalhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/augmented-reality_7394858.pngaugmented-reality_7394858augmented-reality_7394858https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/flash-sale_5826903.pngflash-sale_5826903flash-sale_5826903https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/shooting-star_7246241.pngshooting-star_7246241shooting-star_7246241https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/directions_9535182.pngdirections_9535182directions_9535182https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/CCTV-Pixotope.pngCCTV-PixotopeCCTV-Pixotope2026-08-13https://www.pixotope.com/products/living-photohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/Living%20Photo.mp4/medium.jpgLiving PhotoLiving Photohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/Living%20Photo.mp421nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/Courtesy%20of%20SkySports.mp4/medium.jpgCourtesy of SkySportsCourtesy of SkySportshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/Courtesy%20of%20SkySports.mp425nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/pixotope-living-photo-used-during-olympic-games.mp4/medium.jpgPixotope Living Photo used during Olympic GamesPixotope Living Photo enhanced BBC Sport’s Olympic Virtual Studio production by enabling the integration of player avatars that tracked the camera, making athletes appear as if they were physically present in the studio. Capturing each athlete took approximately 2–5 minutes, with processing requiring around 10 minutes. This streamlined workflow allowed for on-site avatar creation, which could then be seamlessly applied into the Viz scene as an AR layer.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/pixotope-living-photo-used-during-olympic-games.mp435nonosportsLivingPhotovirtualproductionbroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/toepassing_100kg.jpegtoepassing_100kgtoepassing_100kghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/cohesion_8566595.pngcohesion_8566595cohesion_8566595https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/video-camera_2856636.pngvideo-camera_2856636video-camera_2856636https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/Pixotope%20Living%20Photo.pngPixotope Living PhotoPixotope Living Photohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/icon_money.pngicon_moneyicon_money2026-08-13https://www.pixotope.com/blog/is-virtual-production-simply-becoming-media-productionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/NIGHT%20JOURNEY%20PERFORMANCE%20-%20resize%20.jpgNIGHT JOURNEY PERFORMANCE - resize NIGHT JOURNEY PERFORMANCE - resize https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/VTR9%20NIGHT.pngVTR9 NIGHTVTR9 NIGHThttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Night%20Journey%20performance%202%20resized%20.jpgNight Journey performance 2 resized Night Journey performance 2 resized 2026-07-02https://www.pixotope.com/products/pixotope-fly-editionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/Pixotope%20Fly%20sizzle%20reel%202024.mov/medium.jpgPixotope Fly sizzle reel 2024Pixotope Fly sizzle reel 2024https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/Pixotope%20Fly%20sizzle%20reel%202024.mov79nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Pixotope%20Fly%20explainer.mp4/medium.jpgPixotope Fly explainerPixotope Fly explainerhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Pixotope%20Fly%20explainer.mp444nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/cctv-revolutionizes-live-tv-with-markerless-drone-technology.mp4/medium.jpgCCTV revolutionizes Live TV with Markerless Drone TechnologyFor the 2025 Spring Festival Gala, China Central Television (CCTV) integrated Pixotope Fly’s drone camera tracking technology to enhance its live broadcast with real-time aerial augmented reality (AR) graphics. The gala, one of the most-watched television events globally with a viewership of 1.5 billion, featured AR content across five locations: CCTV Headquarters, Chongqing, Wuxi, Lhasa, and Wuhan. Pixotope Fly enabled precise camera tracking without additional hardware, even in low-light conditions, supporting stable real-time compositing for a live audience.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/cctv-revolutionizes-live-tv-with-markerless-drone-technology.mp448nonocamera trackingpixotopeflypixotopedronecameratrackingvirtual productiondronehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/video-camera_2856636.pngvideo-camera_2856636video-camera_2856636https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Pixotope%20Fly%20at%20cricket%20tournament%20ISP%202026.pngPixotope Fly at cricket tournament ISP 2026Pixotope Fly at cricket tournament ISP 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Capturing each athlete took approximately 2–5 minutes, with processing requiring around 10 minutes. 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The gala, one of the most-watched television events globally with a viewership of 1.5 billion, featured AR content across five locations: CCTV Headquarters, Chongqing, Wuxi, Lhasa, and Wuhan. Pixotope Fly enabled precise camera tracking without additional hardware, even in low-light conditions, supporting stable real-time compositing for a live audience.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/cctv-revolutionizes-live-tv-with-markerless-drone-technology.mp448nonocamera trackingpixotopeflypixotopedronecameratrackingvirtual productiondronehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by Pixotope.SVT uses Pixotope to create the virtual studio for the show Vintersurret. 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production.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/pixotope-enables-real-time-virtual-idol-production-for-chinas-2060-talent-show-with-live-pickup-workflow.m4v221nonoARPixotopevirtualproductionavatarliveproductiontalentshowhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp4/medium.jpgInside SVT’s Studio 4SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. 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Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. 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Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2022-05-05-09h47m01s859.pngvlcsnap-2022-05-05-09h47m01s859vlcsnap-2022-05-05-09h47m01s859https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s093https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/League_9.jpgLeague_9League_9https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2022-05-05-09h45m15s673%20(2).pngvlcsnap-2022-05-05-09h45m15s673 (2)vlcsnap-2022-05-05-09h45m15s673 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arena.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/live-ar-interview-pixotope-composites-league-of-legends-akali-with-real-host-at-riot-games-event.mp4113nonoARaugmentedrealityvirtualproductionbroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/pixotope-real-time-ar-league-of-legends-champion-akali-performs-live-at-shanghai-lpl-finals.mp4/medium.jpgPixotope Real-Time AR: League of Legends Champion Akali Performs Live at Shanghai LPL FinalsPixotope rendered League of Legends champion Akali in real-time with motion capture, ray-traced shadows, and synchronized arena lighting for 18,000-seat live performance.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/pixotope-real-time-ar-league-of-legends-champion-akali-performs-live-at-shanghai-lpl-finals.mp465nonoARrealtimegraphicsaugmentedrealityleagueoflegendspixotopehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpgESPNESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp46nonovirtualstudiovirtualsetvirtualproductionESPNBrazilsportsstudiobroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by Pixotope.SVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp4/medium.jpgInside SVT’s Studio 4SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/League_9.jpgLeague_9League_9https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_Olympic%20Games_credit%20to%20TV%20Globo_resized.pngTV Globo_Olympic Games_credit to TV Globo_resizedTV Globo_Olympic Games_credit to TV Globo_resizedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s093https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.pngTV Globo_new studio_credit to TV GloboTV Globo_new studio_credit to TV Globohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/LPL%20Akali%20getting%20interviewed%20live.pngLPL Akali getting interviewed liveLPL Akali getting interviewed live2026-08-14https://www.pixotope.com/blog/pixotope-2.0-usabilityhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Software%20Images/director%20shortcuts.pngdirector shortcutsdirector shortcutshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Software%20Images/image-20210913-105113.pngimage-20210913-105113image-20210913-105113https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Software%20Images/2021-11-22%2012_12_14-Director%20(1).png2021-11-22 12_12_14-Director (1)2021-11-22 12_12_14-Director (1)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera tracking2026-02-03https://www.pixotope.com/news/strategic-partnership-with-happy-elephanthttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/image__20_.pngimage__20_image__20_https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Reveal/reveal_advertising_half.pngreveal_advertising_halfreveal_advertising_halfhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/Pixotope%20-%20ProductRelease_Halo_Templates_Facebook%201200%20x%20630%20(2).pngPixotope - ProductRelease_Halo_Templates_Facebook 1200 x 630 (2)Pixotope - ProductRelease_Halo_Templates_Facebook 1200 x 630 (2)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/EMAV%20XR%20studio.jpgEMAV XR studioEMAV XR studio2025-08-27https://www.pixotope.com/news/pixotope-launches-pixotope-revealhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Reveal/reveal_advertising_half.pngreveal_advertising_halfreveal_advertising_halfhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/EMAV%20XR%20studio.jpgEMAV XR studioEMAV XR studiohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/news.pixotope.comhubfsPromo-Website-Website%20full%20width-1-1.jpegnews.pixotope.comhubfsPromo-Website-Website full width-1-1news.pixotope.comhubfsPromo-Website-Website full width-1-1https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/image__20_.pngimage__20_image__20_2025-09-01https://www.pixotope.com/products/pixotope-zonehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Zone/tnt-sports-deploys-computer-vision-camera-tracking-for-mlb-playoffs-using-pixotope-zone.mp4/medium.jpgTNT Sports Deploys Computer Vision Camera Tracking for MLB Playoffs Using Pixotope ZoneDuring the Dodgers-Phillies playoff coverage, TNT Sports demonstrated Pixotope Zone's computer vision-based camera tracking system, which converts standard broadcast cameras into tracked cameras using only the video feed. The system enabled precise augmented reality graphics overlays without requiring additional tracking hardware, sensors, or modifications to existing camera equipment. The deployment was configured remotely and operated by regular camera crews without specialized tracking operators. This implementation represents a shift toward software-based tracking solutions that integrate into existing broadcast workflows, eliminating the infrastructure typically associated with AR graphics production in live sports environments.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Zone/tnt-sports-deploys-computer-vision-camera-tracking-for-mlb-playoffs-using-pixotope-zone.mp4122nonoARaugmentedrealitysportsbroadcastingcameratrackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/flash-sale_5826903.pngflash-sale_5826903flash-sale_5826903https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Software%20Images/image%20(29)-2.pngimage (29)-2image (29)-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/stadium_resized.jpgstadium_resizedstadium_resizedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Generic%20production%20photos/camera%20operator_resized.jpgcamera operator_resizedcamera operator_resizedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/iStock-539980038.jpgiStock-539980038iStock-539980038https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Zone/basketball_resized.jpgbasketball_resizedbasketball_resizedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/pexels-rethaferguson-3621104.jpgpexels-rethaferguson-3621104pexels-rethaferguson-3621104https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/icon_money.pngicon_moneyicon_moneyhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/available_10271517.pngavailable_10271517available_102715172026-08-13https://www.pixotope.com/blog/camera-tracking-mistakeshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/cctv-implements-pixotope-for-real-time-xr-graphics-on-large-scale-led-volume.m4v/medium.jpgCCTV Implements Pixotope for Real-Time XR Graphics on Large-Scale LED VolumeCCTV’s primetime news production leveraged Pixotope’s real-time XR graphics solution to transform a 50-metre-long, 10-metre-high LED volume into an immersive broadcast studio. With four Pixotope engines running in parallel, the broadcast team changed scenes instantly, layered interactive CG elements, and delivered an entirely new visual experience — marking the station’s first true XR implementation and setting a foundation for future large-scale virtual productions.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/cctv-implements-pixotope-for-real-time-xr-graphics-on-large-scale-led-volume.m4v105nonoExtendedrealityPixotopeLEDwallvirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4/medium.jpgVirtual Production at the Dota 2 International Using Pixotope XR EditiontThe Dota 2 International tournament featured a large-scale virtual production powered by Pixotope XR Edition and an extensive LED wall. This case study explains how the production team managed real-time XR graphics, integrated live gameplay feeds, and coordinated multiple camera angles to create an immersive esports broadcast. Learn more about the technical setup and workflow in our video case study.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4163nonoExtendedrealityPixotopeesportsXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/Dota%202_resized_XR.pngDota 2_resized_XRDota 2_resized_XRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Software%20Images/Diagnostics.pngDiagnosticsDiagnosticshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmed2026-08-13https://www.pixotope.com/blog/pixotope-and-motion-capture-integrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/LPL%20Akali%20getting%20interviewed%20live.pngLPL Akali getting interviewed liveLPL Akali getting interviewed livehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-22026-02-03https://www.pixotope.com/case-studies/ruvhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpgESPNESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp46nonovirtualstudiovirtualsetvirtualproductionESPNBrazilsportsstudiobroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by Pixotope.SVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/icelandic-broadcaster-ruv-using-pixotope-graphics-for-virtual-studio.mp4/medium.jpgIcelandic broadcaster RUV using Pixotope graphics for virtual studioIceland's RÚV used Pixotope's real-time AR and virtual studio tech to transform their sports coverage from a compact studio. Dynamic virtual environments replaced physical sets, delivering broadcast-quality sports analysis while cutting production complexity. High-end results, minimal space required.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/icelandic-broadcaster-ruv-using-pixotope-graphics-for-virtual-studio.mp431nonoARvirtualsetvirtual studiovirtualproductiongraphicsbroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp4/medium.jpgInside SVT’s Studio 4SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. 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With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by Pixotope.SVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/live-ar-interview-pixotope-composites-league-of-legends-akali-with-real-host-at-riot-games-event.mp4/medium.jpgLive AR Interview: Pixotope Composites League of Legends' Akali with Real Host at Riot Games EventPixotope combined live motion capture, facial animation, and real-time rendering for unscripted AR interview between virtual champion Akali and live host at Shanghai arena.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/live-ar-interview-pixotope-composites-league-of-legends-akali-with-real-host-at-riot-games-event.mp4113nonoARaugmentedrealityvirtualproductionbroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s093https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/LPL%20Akali%20getting%20interviewed%20live.pngLPL Akali getting interviewed liveLPL Akali getting interviewed 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Truebahttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/artist%20spotlight%20psd%20template%20(2).pngartist spotlight psd template (2)artist spotlight psd template (2)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmed2026-02-03https://www.pixotope.com/blog/pixotope-fly-electionshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/public%20use_2023_Thailand_Graphics%20VS%20AR_Amarin%20TV_election%20coverage_broadcasting.mp4/medium.jpgpublic use_2023_Thailand_Graphics VS AR_Amarin TV_election coverage_broadcastingpublic use_2023_Thailand_Graphics VS AR_Amarin TV_election coverage_broadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/public%20use_2023_Thailand_Graphics%20VS%20AR_Amarin%20TV_election%20coverage_broadcasting.mp4234nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/public%20use_2020_France_Graphics%20VS%20AR_TF1_municipal%20elections_broadcasting%20(online-video-cutter.com).mp4/medium.jpgpublic use_2020_France_Graphics VS AR_TF1_municipal elections_broadcasting (online-video-cutter.com)public use_2020_France_Graphics VS AR_TF1_municipal elections_broadcasting (online-video-cutter.com)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/public%20use_2020_France_Graphics%20VS%20AR_TF1_municipal%20elections_broadcasting%20(online-video-cutter.com).mp4104nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Team%20and%20company%20culture/Screenshot%202024-06-21%20135351.pngScreenshot 2024-06-21 135351Screenshot 2024-06-21 135351https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/KBS%20using%20XR%20at%20elections-1.jpgKBS using XR at elections-1KBS using XR at elections-1https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/Pixotope%20Fly%20.pngPixotope Fly Pixotope Fly https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-22026-02-03https://www.pixotope.com/showcasehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/viacom18_-_jiocinema_campus_-_virtual_production%20(1080p).mp4/medium.jpgJiohot start using Pixotope duringTATA IPL 2024viacom18_-_jiocinema_campus_-_virtual_production (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/viacom18_-_jiocinema_campus_-_virtual_production%20(1080p).mp453nonovirtualstudioARVirtualProductionModernStudioaugmentedrealityIPLArenacricketIndianPremierLeagueDigitalDisplaysCricketThemeIndiahttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/2025-super-bowl-powered-by-pixotope.mp4/medium.jpg2025 Super Bowl powered by Pixotope2025-super-bowl-powered-by-pixotopehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/2025-super-bowl-powered-by-pixotope.mp494nonosportspixotopevirtualproductionbroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Kroger%20Cart%20race.mp4/medium.jpgKroger Cart raceThe Houston Texans' game entertainment team brought mixed reality to sponsorship with a Hot Wheels-inspired in-game promotion presented by Kroger, and they chose Pixotope to power it. Working with technology partners Quince Imaging and stYpe, the team used multiple tracked cameras and Unreal Engine to add a new dimension to a classic in-game element.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Kroger%20Cart%20race.mp430nonoARaugmentedrealitysportsmixedrealityvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/introducing-pixotope-camera-tracking-pixotope-fly.mov/medium.jpgIntroducing Pixotope camera tracking: Pixotope FlyRunning a full AR setup on location is not always possible. Bad weather, a small crew, or limited venue access can all get in the way. Pixotope Fly solves this by letting you record clean aerial footage on location, bring it back to the studio, play it in over SDI, and track it like a live camera feed. This opens up creative possibilities you would otherwise miss. You can build show opens from iconic real-world locations, add sponsor graphics to landmark footage, or prototype AR looks before committing to a full production.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/introducing-pixotope-camera-tracking-pixotope-fly.mov71nononewscamera trackingsportsdronebroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/swedish-broadcaster-svt-uses-pixotope-for-various-programs.mp4/medium.jpgSwedish broadcaster SVT uses Pixotope for various programsSwedish broadcaster SVT reduced setup times to under 15 minutes while creating more captivating broadcasts and here’s how they did it. Using the integrated Pixotope-Erizos virtual production solution, SVT transformed their studio infrastructure to create dynamic, versatile spaces that adapt to any broadcast need - from sports to election coverage.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/swedish-broadcaster-svt-uses-pixotope-for-various-programs.mp4146nonovirtualstudioARaugmentedrealityswedenpixotopevirtualproductiongreenscreenhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/pixotope-enables-real-time-mixed-reality-for-carnival-cruise.mp4/medium.jpgPixotope Enables Real-Time Mixed Reality for Carnival CruisePixotope transformed Levi’s Stadium into a tropical paradise for Carnival Cruise, delivering stunning real-time virtual graphics in a live broadcast.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/pixotope-enables-real-time-mixed-reality-for-carnival-cruise.mp430nonoARaugmentedrealityimmersiveingameadvertisingadvertisinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/how-la-7-television-transformed-one-studio-into-unlimited-virtual-sets.mp4/medium.jpgHow La 7 Television Transformed One Studio into Unlimited Virtual SetsRegional Spanish broadcaster La 7 Television used Pixotope to turn a single physical studio into an all-in-one virtual production environment, combining augmented reality, virtual sets, and subtitling in one system. Head of Production Vicente Pomares explains how his team can now build any space they imagine. Learn how La 7 uses Pixotope for AR, virtual sets, and real-time graphics without the limits of a fixed physical stage.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/how-la-7-television-transformed-one-studio-into-unlimited-virtual-sets.mp4226nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/NRK_Olympic%20Games%202026.mov/medium.jpgNRK virtual studio for winter Olympic Games in 2026The Olympic virtual studio built for Norwegian broadcaster NRK shows what's possible when Pixotope Graphics, Pixotope Tracking and Erizos work at full capacity. The virtual environment feels architectural, expansive and premium, without the physical constraints or cost of traditional broadcast set builds. This is real-time virtual graphics doing what physical set construction simply cannot.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/NRK_Olympic%20Games%202026.mov131nonoAugmentedRealityAROlympicgameshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/baltimore-ravens-are-brought-to-life-with-mixed-reality.mp4/medium.jpgBaltimore Ravens are brought to life with Mixed RealityPixotope real-time AR rendered giant Baltimore Ravens mascot for live NFL broadcast, compositing oversized character into stadium with tracked cameras and photorealistic lighting.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/baltimore-ravens-are-brought-to-life-with-mixed-reality.mp475nonoARaugmentedrealityPixotopesportssportsbroadcastmixedrealityhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4/medium.jpgVirtual Production at the Dota 2 International Using Pixotope XR EditiontThe Dota 2 International tournament featured a large-scale virtual production powered by Pixotope XR Edition and an extensive LED wall. This case study explains how the production team managed real-time XR graphics, integrated live gameplay feeds, and coordinated multiple camera angles to create an immersive esports broadcast. Learn more about the technical setup and workflow in our video case study.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4163nonoExtendedrealityPixotopeesportsXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/design-on-a-dime-using-pixotope-fly-for-camera-tracking.mp4/medium.jpgDesign on a Dime using Pixotope Fly for camera trackingYou can't place tracking markers on a cricket pitch during a live T10 match, which is exactly the challenge with AR graphics in live sports. For the Indian Street Premier League broadcast, Design on a Dime used Pixotope Fly for markerless drone camera tracking, keeping AR graphics locked to the field in real time. When markers aren't an option, markerless tracking makes it possible. See how Pixotope Fly solves camera tracking for live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/design-on-a-dime-using-pixotope-fly-for-camera-tracking.mp428nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/FDJ%20-%20Tirage%20EuroDreams%20-%20EuroDreams%20du%2017%20mars%202025%20-%20R%C3%A9sultat%20officiel.mp4/medium.jpgFDJ - Tirage EuroDreams - EuroDreams du 17 mars 2025 - Résultat officielFDJ - Tirage EuroDreams - EuroDreams du 17 mars 2025 - Résultat officielhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/FDJ%20-%20Tirage%20EuroDreams%20-%20EuroDreams%20du%2017%20mars%202025%20-%20R%C3%A9sultat%20officiel.mp435nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN%20Pelas%20Quadras.mp4/medium.jpgESPN Brazil using Pixotope for various virtual setsESPN Pelas Quadrashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN%20Pelas%20Quadras.mp4147nonoPelasQuadrasvirtualstudioARESPNBrasilTênisBrasilpixotopevirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/freelens-showreel-live-events-game-shows-and-corporate-content-with-pixotope.mp4/medium.jpgFreeLens Showreel: Live Events, Game Shows, and Corporate Content with PixotopeFreeLens, an award-winning creative studio in Luxembourg, uses Pixotope's real-time graphics across live events, game shows, commercials, and corporate content. This showreel spans three standout projects: a NewSpace Europe conference where FreeLens turned the venue ceiling into an immersive space sky, Take Off, Luxembourg's largest TV production and first science challenge show, shot in a 600 sqm studio with over 20 cameras, and Ferrero's Career Bites, a fully virtual live event series that won the Leo Award for Best Event / Live Experience. See how FreeLens uses Pixotope for virtual sets, augmented reality, and broadcast graphics.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/freelens-showreel-live-events-game-shows-and-corporate-content-with-pixotope.mp4467nonovirtualstudioARvirtualsetaugmentedrealityimmersivevirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/cctv-implements-pixotope-for-real-time-xr-graphics-on-large-scale-led-volume.m4v/medium.jpgCCTV Implements Pixotope for Real-Time XR Graphics on Large-Scale LED VolumeCCTV’s primetime news production leveraged Pixotope’s real-time XR graphics solution to transform a 50-metre-long, 10-metre-high LED volume into an immersive broadcast studio. With four Pixotope engines running in parallel, the broadcast team changed scenes instantly, layered interactive CG elements, and delivered an entirely new visual experience — marking the station’s first true XR implementation and setting a foundation for future large-scale virtual productions.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/cctv-implements-pixotope-for-real-time-xr-graphics-on-large-scale-led-volume.m4v105nonoExtendedrealityPixotopeLEDwallvirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/cctv-revolutionizes-live-tv-with-markerless-drone-technology.mp4/medium.jpgCCTV revolutionizes Live TV with Markerless Drone TechnologyFor the 2025 Spring Festival Gala, China Central Television (CCTV) integrated Pixotope Fly’s drone camera tracking technology to enhance its live broadcast with real-time aerial augmented reality (AR) graphics. The gala, one of the most-watched television events globally with a viewership of 1.5 billion, featured AR content across five locations: CCTV Headquarters, Chongqing, Wuxi, Lhasa, and Wuhan. Pixotope Fly enabled precise camera tracking without additional hardware, even in low-light conditions, supporting stable real-time compositing for a live audience.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/cctv-revolutionizes-live-tv-with-markerless-drone-technology.mp448nonocamera trackingpixotopeflypixotopedronecameratrackingvirtual productiondronehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Red%20Bull%20Rampage.jpgRed Bull RampageRed Bull Rampagehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Zone/Pixotope%20Zone_MLB.pngPixotope Zone_MLBPixotope Zone_MLBhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/SuperBowl%202025.pngSuperBowl 2025SuperBowl 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