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This case study explains how the production team managed real-time XR graphics, integrated live gameplay feeds, and coordinated multiple camera angles to create an immersive esports broadcast. Learn more about the technical setup and workflow in our video case study.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4</video:content_loc><video:duration>163</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>Extendedreality</video:tag><video:tag>Pixotope</video:tag><video:tag>esports</video:tag><video:tag>XR</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpg</video:thumbnail_loc><video:title>ESPN</video:title><video:description>ESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/ESPN.mp4</video:content_loc><video:duration>6</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>virtualstudio</video:tag><video:tag>virtualset</video:tag><video:tag>virtualproduction</video:tag><video:tag>ESPNBrazil</video:tag><video:tag>sportsstudio</video:tag><video:tag>broadcasting</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpg</video:thumbnail_loc><video:title>TV Globo XR studio</video:title><video:description>Imagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/tv-globo-xr-studio.mp4</video:content_loc><video:duration>260</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>broadcast</video:tag><video:tag>extendedreality</video:tag><video:tag>pixotope</video:tag><video:tag>virtualproduction</video:tag><video:tag>XR</video:tag></video:video><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.png</image:loc><image:caption>TV Globo_new studio_credit to TV Globo</image:caption><image:title>TV Globo_new studio_credit to TV Globo</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_XR/Dota%202%20International.png</image:loc><image:caption>Dota 2 International</image:caption><image:title>Dota 2 International</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/League_9.jpg</image:loc><image:caption>League_9</image:caption><image:title>League_9</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.png</image:loc><image:caption>vlcsnap-2025-04-29-09h25m01s093</image:caption><image:title>vlcsnap-2025-04-29-09h25m01s093</image:title></image:image><lastmod>2026-08-13</lastmod></url><url><loc>https://www.pixotope.com/case-studies/alter-ego</loc><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpg</video:thumbnail_loc><video:title>SVT’s Vintersurret virtual studio powered by Pixotope</video:title><video:description>SVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4</video:content_loc><video:duration>72</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>virtualstudio</video:tag><video:tag>virtualset</video:tag><video:tag>augmentedreality</video:tag><video:tag>ARgraphics</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp4/medium.jpg</video:thumbnail_loc><video:title>Inside SVT’s Studio 4</video:title><video:description>SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/inside-svts-studio.mp4</video:content_loc><video:duration>16</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SverigesTV</video:tag><video:tag>Pixotope</video:tag><video:tag>sports</video:tag><video:tag>virtualproduction</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpg</video:thumbnail_loc><video:title>TV Globo XR studio</video:title><video:description>Imagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/tv-globo-xr-studio.mp4</video:content_loc><video:duration>260</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>broadcast</video:tag><video:tag>extendedreality</video:tag><video:tag>pixotope</video:tag><video:tag>virtualproduction</video:tag><video:tag>XR</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/alter-ego-the-worlds-first-avatar-singing-contest-powered-by-pixotope.mp4/medium.jpg</video:thumbnail_loc><video:title>Alter Ego: The World's First Avatar Singing Contest, Powered by Pixotope</video:title><video:description>Pixotope delivered real-time augmented reality for Fox's Alter Ego, the first US talent competition featuring AR avatars instead of physical performers. The production utilized 8 Pixotope engines and 8 tracked cameras to render 20+ unique characters with multiple costume changes across 11 episodes. Human contestants performed backstage via motion capture while celebrity judges and a 200-person audience watched AR avatars on studio monitors. The Lulu-produced show required 60 bespoke AR assets and 10 daily rehearsals, demonstrating broadcast-scale AR capability for live entertainment production.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/alter-ego-the-worlds-first-avatar-singing-contest-powered-by-pixotope.mp4</video:content_loc><video:duration>153</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>AR</video:tag><video:tag>augmentedreality</video:tag><video:tag>pixotope</video:tag><video:tag>virtualproduction</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpg</video:thumbnail_loc><video:title>ESPN</video:title><video:description>ESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports 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131938</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Screenshot%202022-02-21%20121651-min.png</image:loc><image:caption>Screenshot 2022-02-21 121651-min</image:caption><image:title>Screenshot 2022-02-21 121651-min</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Promo-Website-Website%20landscape%20content%20(4).jpeg</image:loc><image:caption>Promo-Website-Website landscape content (4)</image:caption><image:title>Promo-Website-Website landscape content (4)</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.png</image:loc><image:caption>TV Globo_new studio_credit to TV Globo</image:caption><image:title>TV Globo_new studio_credit to TV Globo</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Promo-Website-Website%20landscape%20content%20(3).jpeg</image:loc><image:caption>Promo-Website-Website landscape content (3)</image:caption><image:title>Promo-Website-Website landscape content (3)</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/League_9.jpg</image:loc><image:caption>League_9</image:caption><image:title>League_9</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Promo-Website-Website%20landscape%20content%20(2).jpeg</image:loc><image:caption>Promo-Website-Website landscape content (2)</image:caption><image:title>Promo-Website-Website 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(2)-2</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Social%20media%20graphics/pexels-pixabay-208733.jpg</image:loc><image:caption>pexels-pixabay-208733</image:caption><image:title>pexels-pixabay-208733</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><lastmod>2026-08-13</lastmod></url><url><loc>https://www.pixotope.com/news/pixotope-powers-olympic-games</loc><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/pixotope-living-photo-used-during-olympic-games.mp4/medium.jpg</video:thumbnail_loc><video:title>Pixotope Living Photo used during Olympic Games</video:title><video:description>Pixotope Living Photo enhanced BBC Sport’s Olympic Virtual Studio production by enabling the integration of player avatars that tracked the camera, making athletes appear as if they were physically present in the studio. Capturing each athlete took approximately 2–5 minutes, with processing requiring around 10 minutes. This streamlined workflow allowed for on-site avatar creation, which could then be seamlessly applied into the Viz scene as an AR layer.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Living%20Photo/pixotope-living-photo-used-during-olympic-games.mp4</video:content_loc><video:duration>35</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>sports</video:tag><video:tag>LivingPhoto</video:tag><video:tag>virtualproduction</video:tag><video:tag>broadcasting</video:tag></video:video><image:image><image:loc>https://www.pixotope.com/hubfs/Living%20Photo/Pixotope%20Living%20Photo.png</image:loc><image:caption>Pixotope Living Photo</image:caption><image:title>Pixotope Living Photo</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Pixotope_Platform.png</image:loc><image:caption>Pixotope_Platform</image:caption><image:title>Pixotope_Platform</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Pixotope%20Reveal/reveal_advertising_half.png</image:loc><image:caption>reveal_advertising_half</image:caption><image:title>reveal_advertising_half</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_XR/EMAV%20XR%20studio.jpg</image:loc><image:caption>EMAV XR studio</image:caption><image:title>EMAV XR 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Canarias</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/TV%20Canarias.mp4</video:content_loc><video:duration>28</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>HostInteraction</video:tag><video:tag>StudioDesign</video:tag><video:tag>VisualElements</video:tag><video:tag>TVCanarias</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/Pixotope_assetHub_SUB.mp4/medium.jpg</video:thumbnail_loc><video:title>Watch video: Asset Hub explained in 2 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That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/tv-globo-xr-studio.mp4</video:content_loc><video:duration>260</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>broadcast</video:tag><video:tag>extendedreality</video:tag><video:tag>pixotope</video:tag><video:tag>virtualproduction</video:tag><video:tag>XR</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpg</video:thumbnail_loc><video:title>SVT’s Vintersurret virtual studio powered by Pixotope</video:title><video:description>SVT uses Pixotope to create the virtual studio for the show Vintersurret. 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The French broadcaster transitioned from Avid HDVG to Pixotope's Unreal Engine-based platform to achieve broadcast-quality AR graphics while maintaining authentic newsroom atmosphere. The setup allowed TF1 to integrate immersive visual elements into serious political coverage without studio artificiality. This marked TF1's shift to real-time game engine technology for live news production, bridging traditional broadcast workflows with modern AR capabilities in a confined newsroom environment.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/pixotope-delivers-real-time-ar-graphics-for-tf1s-french-municipal-election-coverage-in-live-newsroom.mp4</video:content_loc><video:duration>137</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>virtualstudio</video:tag><video:tag>mixedreality</video:tag><video:tag>pixotope</video:tag><video:tag>elections</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp4/medium.jpg</video:thumbnail_loc><video:title>Inside SVT’s Studio 4</video:title><video:description>SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/inside-svts-studio.mp4</video:content_loc><video:duration>16</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SverigesTV</video:tag><video:tag>Pixotope</video:tag><video:tag>sports</video:tag><video:tag>virtualproduction</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpg</video:thumbnail_loc><video:title>ESPN</video:title><video:description>ESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/ESPN.mp4</video:content_loc><video:duration>6</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>virtualstudio</video:tag><video:tag>virtualset</video:tag><video:tag>virtualproduction</video:tag><video:tag>ESPNBrazil</video:tag><video:tag>sportsstudio</video:tag><video:tag>broadcasting</video:tag></video:video><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/League_9.jpg</image:loc><image:caption>League_9</image:caption><image:title>League_9</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Blog%20Media/TF1%20(2)-1.png</image:loc><image:caption>TF1 (2)-1</image:caption><image:title>TF1 (2)-1</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.png</image:loc><image:caption>TV Globo_new studio_credit to TV Globo</image:caption><image:title>TV Globo_new studio_credit to TV Globo</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/ezgif.com-gif-maker%20(5)-2.gif</image:loc><image:caption>ezgif.com-gif-maker (5)-2</image:caption><image:title>ezgif.com-gif-maker (5)-2</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.png</image:loc><image:caption>vlcsnap-2025-04-29-09h25m01s093</image:caption><image:title>vlcsnap-2025-04-29-09h25m01s093</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Blog%20Media/TF1-1.jpg</image:loc><image:caption>TF1-1</image:caption><image:title>TF1-1</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Generic%20production%20photos/TF1+(3).png</image:loc><image:caption>TF1+(3)</image:caption><image:title>TF1+(3)</image:title></image:image><lastmod>2026-08-14</lastmod></url><url><loc>https://www.pixotope.com/products/pixotope-graphics-xr</loc><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/pixotope-camera-input-switching--switch-cameras-in-software-no-added-delay.mp4/medium.jpg</video:thumbnail_loc><video:title>Pixotope Camera Input Switching — Switch Cameras in Software, No Added Delay</video:title><video:description>In XR production, switching between camera inputs has usually meant more hardware and more cost — often a dedicated engine per camera. Pixotope Camera Input Switching does it in software instead: switch synchronously across as many cameras as you need, with no added delay to the signal.

That means multi-camera XR from a single system — fewer engines, less rigging, and a cleaner switch, without giving up sync or introducing latency.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/pixotope-camera-input-switching--switch-cameras-in-software-no-added-delay.mp4</video:content_loc><video:duration>106</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4/medium.jpg</video:thumbnail_loc><video:title>Virtual Production at the Dota 2 International Using Pixotope XR Editiont</video:title><video:description>The Dota 2 International tournament featured a large-scale virtual production powered by Pixotope XR Edition and an extensive LED wall. This case study explains how the production team managed real-time XR graphics, integrated live gameplay feeds, and coordinated multiple camera angles to create an immersive esports broadcast. Learn more about the technical setup and workflow in our video case study.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4</video:content_loc><video:duration>163</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>Extendedreality</video:tag><video:tag>Pixotope</video:tag><video:tag>esports</video:tag><video:tag>XR</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/Pixotope_alignment_digitalTwin.mp4/medium.jpg</video:thumbnail_loc><video:title>Pixotope LED wall alignment with digital twin</video:title><video:description>Setting up an XR stage means aligning LED walls, managing AR extensions, and keeping virtual graphics locked to physical surfaces across every camera move. This walkthrough covers how Pixotope XR handles the full workflow, from automatic LED wall alignment using our Digital Twin to real-time AR set extension and color matching.
Pixotope XR runs on standard broadcast infrastructure. No custom processing boxes, no proprietary hardware dependencies. Your existing SDI/IP routers, switchers, commodity LED panels, and any tracking system that speaks standard protocols.
Used by Fox Sports, TV Globo, TF1, Formosa TV, and productions like the Dota 2 International esports tournament.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/Pixotope_alignment_digitalTwin.mp4</video:content_loc><video:duration>78</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>LEDvolume</video:tag><video:tag>extendedreality</video:tag><video:tag>digitaltwin</video:tag><video:tag>LED</video:tag><video:tag>LEDalignment</video:tag><video:tag>pixotope</video:tag><video:tag>XR</video:tag></video:video><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_XR/EMAV%20XR%20studio.jpg</image:loc><image:caption>EMAV XR 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11.47.28</image:title></image:image><lastmod>2025-08-27</lastmod></url><url><loc>https://www.pixotope.com/solutions/remote-production</loc><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/E1%20Jeddah%20GP%20Super%20Final%20Highlights%20_%20Team%20Brady%20vs%20Team%20Miami%20vs%20Team%20Rafa%20vs%20Team%20Blue%20Rising.mp4/medium.jpg</video:thumbnail_loc><video:title>E1 Jeddah GP Super Final Highlights _ Team Brady vs Team Miami vs Team Rafa vs Team Blue Rising</video:title><video:description>E1 Jeddah GP Super Final Highlights _ Team Brady vs Team Miami vs Team Rafa vs Team Blue Rising</video:description><video:content_loc>https://www.pixotope.com/hubfs/Tracking_Vision/E1%20Jeddah%20GP%20Super%20Final%20Highlights%20_%20Team%20Brady%20vs%20Team%20Miami%20vs%20Team%20Rafa%20vs%20Team%20Blue%20Rising.mp4</video:content_loc><video:duration>593</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/introducing-pixotope-camera-tracking-pixotope-fly.mov/medium.jpg</video:thumbnail_loc><video:title>Introducing Pixotope camera tracking: Pixotope Fly</video:title><video:description>Running a full AR setup on location is not always possible. 

Bad weather, a small crew, or limited venue access can all get in the way. 

Pixotope Fly solves this by letting you record clean aerial footage on location, bring it back to the studio, play it in over SDI, and track it like a live camera feed.

This opens up creative possibilities you would otherwise miss. 

You can build show opens from iconic real-world locations, add sponsor graphics to landmark footage, or prototype AR looks before committing to a full production.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Tracking_Fly/introducing-pixotope-camera-tracking-pixotope-fly.mov</video:content_loc><video:duration>71</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>news</video:tag><video:tag>camera tracking</video:tag><video:tag>sports</video:tag><video:tag>drone</video:tag><video:tag>broadcasting</video:tag></video:video><image:image><image:loc>https://www.pixotope.com/hubfs/Tracking_Fly/Pixotope%20Fly%20.png</image:loc><image:caption>Pixotope Fly </image:caption><image:title>Pixotope Fly </image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Promo-Website-Website%20full%20width-2.jpeg</image:loc><image:caption>Promo-Website-Website full 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(5)-1</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Icons/icon_technology.png</image:loc><image:caption>icon_technology</image:caption><image:title>icon_technology</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Generic%20production%20photos/pexels-caleboquendo-5001553.jpg</image:loc><image:caption>pexels-caleboquendo-5001553</image:caption><image:title>pexels-caleboquendo-5001553</image:title></image:image><lastmod>2026-08-14</lastmod></url><url><loc>https://www.pixotope.com/blog/pixotope-22.3.0-i-pixotope</loc><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg</video:thumbnail_loc><video:title>2021__alter_ego_promo_clip (1080p)</video:title><video:description>2021__alter_ego_promo_clip 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Parade</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4</video:content_loc><video:duration>130</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpg</video:thumbnail_loc><video:title>Carolina Panthers Showcase (AGAIN) the Mixed-Reality Panther</video:title><video:description>Carolina Panthers Showcase (AGAIN) the Mixed-Reality Panther</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4</video:content_loc><video:duration>33</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CarolinaPanthers</video:tag><video:tag>MixedRealityPanther</video:tag><video:tag>FootballStadium</video:tag><video:tag>AnimatedMascot</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpg</video:thumbnail_loc><video:title>TV Canarias</video:title><video:description>TV 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studio</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Social%20media%20graphics/news.pixotope.comhubfsPromo-Website-Website%20full%20width-1-1.jpeg</image:loc><image:caption>news.pixotope.comhubfsPromo-Website-Website full width-1-1</image:caption><image:title>news.pixotope.comhubfsPromo-Website-Website full width-1-1</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><lastmod>2026-08-31</lastmod></url><url><loc>https://www.pixotope.com/news/boston-limited-global-hardware-vendor</loc><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_XR/EMAV%20XR%20studio.jpg</image:loc><image:caption>EMAV XR studio</image:caption><image:title>EMAV XR studio</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Partner/PICTURE.png</image:loc><image:caption>PICTURE</image:caption><image:title>PICTURE</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Pixotope%20Reveal/reveal_advertising_half.png</image:loc><image:caption>reveal_advertising_half</image:caption><image:title>reveal_advertising_half</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Pixotope_Platform.png</image:loc><image:caption>Pixotope_Platform</image:caption><image:title>Pixotope_Platform</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Partner/Server.jpg</image:loc><image:caption>Server</image:caption><image:title>Server</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><lastmod>2026-07-02</lastmod></url><url><loc>https://www.pixotope.com/news/pixotope-helps-deliver-worlds-first-live-ray-tracing-broadcast</loc><image:image><image:loc>https://www.pixotope.com/hubfs/Pixotope_Platform.png</image:loc><image:caption>Pixotope_Platform</image:caption><image:title>Pixotope_Platform</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Blog%20Media/LPL_Dance_TFG_AR_mp4-frame003236-1.jpg</image:loc><image:caption>LPL_Dance_TFG_AR_mp4-frame003236-1</image:caption><image:title>LPL_Dance_TFG_AR_mp4-frame003236-1</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Pixotope%20Reveal/reveal_advertising_half.png</image:loc><image:caption>reveal_advertising_half</image:caption><image:title>reveal_advertising_half</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_XR/EMAV%20XR%20studio.jpg</image:loc><image:caption>EMAV XR studio</image:caption><image:title>EMAV XR studio</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/LPL_Interview_TFG_AR_RTXON.mp4-frame002049-1.jpg</image:loc><image:caption>LPL_Interview_TFG_AR_RTXON.mp4-frame002049-1</image:caption><image:title>LPL_Interview_TFG_AR_RTXON.mp4-frame002049-1</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/LPL_Dance_TFG_AR.mp4-frame003161.jpg</image:loc><image:caption>LPL_Dance_TFG_AR.mp4-frame003161</image:caption><image:title>LPL_Dance_TFG_AR.mp4-frame003161</image:title></image:image><lastmod>2025-08-27</lastmod></url><url><loc>https://www.pixotope.com/blog/pixotope-snapshot-marouan-skhiri</loc><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg</video:thumbnail_loc><video:title>2021__alter_ego_promo_clip (1080p)</video:title><video:description>2021__alter_ego_promo_clip (1080p)</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4</video:content_loc><video:duration>110</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>AugmentedReality</video:tag><video:tag>AlterEgo</video:tag><video:tag>MotionCapture</video:tag><video:tag>SingingCompetition</video:tag><video:tag>VirtualAvatars</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpg</video:thumbnail_loc><video:title>Carolina Panthers Showcase (AGAIN) the Mixed-Reality Panther</video:title><video:description>Carolina Panthers Showcase (AGAIN) the Mixed-Reality Panther</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4</video:content_loc><video:duration>33</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CarolinaPanthers</video:tag><video:tag>MixedRealityPanther</video:tag><video:tag>FootballStadium</video:tag><video:tag>AnimatedMascot</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpg</video:thumbnail_loc><video:title>Singapore National Day Parade</video:title><video:description>Singapore National Day Parade</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4</video:content_loc><video:duration>130</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpg</video:thumbnail_loc><video:title>TV Canarias</video:title><video:description>TV Canarias</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/TV%20Canarias.mp4</video:content_loc><video:duration>28</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>HostInteraction</video:tag><video:tag>StudioDesign</video:tag><video:tag>VisualElements</video:tag><video:tag>TVCanarias</video:tag></video:video><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gif</image:loc><image:caption>Prime-show Una Hora Menos goes #AR-high-2</image:caption><image:title>Prime-show Una Hora Menos goes #AR-high-2</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Tracking_Vision/resized_Facebook_camera%20tracking.jpeg</image:loc><image:caption>resized_Facebook_camera tracking</image:caption><image:title>resized_Facebook_camera tracking</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Archive_do%20not%20use/Dot/Dot_calibration.png</image:loc><image:caption>Dot_calibration</image:caption><image:title>Dot_calibration</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Team%20and%20company%20culture/Promo-LinkedIn-LinkedIn%20link%20post.jpeg</image:loc><image:caption>Promo-LinkedIn-LinkedIn link post</image:caption><image:title>Promo-LinkedIn-LinkedIn link post</image:title></image:image><lastmod>2025-09-03</lastmod></url><url><loc>https://www.pixotope.com/blog/what-is-xr-and-how-can-it-be-used-pixotope</loc><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4/medium.jpg</video:thumbnail_loc><video:title>Virtual Production at the Dota 2 International Using Pixotope XR Editiont</video:title><video:description>The Dota 2 International tournament featured a large-scale virtual production powered by Pixotope XR Edition and an extensive LED wall. This case study explains how the production team managed real-time XR graphics, integrated live gameplay feeds, and coordinated multiple camera angles to create an immersive esports broadcast. Learn more about the technical setup and workflow in our video case study.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4</video:content_loc><video:duration>163</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>Extendedreality</video:tag><video:tag>Pixotope</video:tag><video:tag>esports</video:tag><video:tag>XR</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/cctv-implements-pixotope-for-real-time-xr-graphics-on-large-scale-led-volume.m4v/medium.jpg</video:thumbnail_loc><video:title>CCTV Implements Pixotope for Real-Time XR Graphics on Large-Scale LED Volume</video:title><video:description>CCTV’s primetime news production leveraged Pixotope’s real-time XR graphics solution to transform a 50-metre-long, 10-metre-high LED volume into an immersive broadcast studio. With four Pixotope engines running in parallel, the broadcast team changed scenes instantly, layered interactive CG elements, and delivered an entirely new visual experience — marking the station’s first true XR implementation and setting a foundation for future large-scale virtual productions.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/cctv-implements-pixotope-for-real-time-xr-graphics-on-large-scale-led-volume.m4v</video:content_loc><video:duration>105</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>Extendedreality</video:tag><video:tag>Pixotope</video:tag><video:tag>LEDwall</video:tag><video:tag>virtualproduction</video:tag><video:tag>XR</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpg</video:thumbnail_loc><video:title>TV Canarias</video:title><video:description>TV 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Panther</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4</video:content_loc><video:duration>33</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CarolinaPanthers</video:tag><video:tag>MixedRealityPanther</video:tag><video:tag>FootballStadium</video:tag><video:tag>AnimatedMascot</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpg</video:thumbnail_loc><video:title>Singapore National Day Parade</video:title><video:description>Singapore National Day 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(3)-1</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Archive_do%20not%20use/Dot/Dot_calibration.png</image:loc><image:caption>Dot_calibration</image:caption><image:title>Dot_calibration</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gif</image:loc><image:caption>Prime-show Una Hora Menos goes #AR-high-2</image:caption><image:title>Prime-show Una Hora Menos goes #AR-high-2</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Tracking_Vision/resized_Facebook_camera%20tracking.jpeg</image:loc><image:caption>resized_Facebook_camera tracking</image:caption><image:title>resized_Facebook_camera tracking</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Pixotope%20Education%20Program/Promo-Facebook-Facebook%20image%20post%20(1)-3.jpeg</image:loc><image:caption>Promo-Facebook-Facebook image post 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studio</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Pixotope_Platform.png</image:loc><image:caption>Pixotope_Platform</image:caption><image:title>Pixotope_Platform</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/GM_Production_Courtesyof_GM_CT_ERG.jpg</image:loc><image:caption>GM_Production_Courtesyof_GM_CT_ERG</image:caption><image:title>GM_Production_Courtesyof_GM_CT_ERG</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Generic%20production%20photos/Promo-Instagram-Instagram%20square%20size%20(4)-1.jpeg</image:loc><image:caption>Promo-Instagram-Instagram square size (4)-1</image:caption><image:title>Promo-Instagram-Instagram 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Panther</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4</video:content_loc><video:duration>33</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CarolinaPanthers</video:tag><video:tag>MixedRealityPanther</video:tag><video:tag>FootballStadium</video:tag><video:tag>AnimatedMascot</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg</video:thumbnail_loc><video:title>2021__alter_ego_promo_clip (1080p)</video:title><video:description>2021__alter_ego_promo_clip 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Canarias</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/TV%20Canarias.mp4</video:content_loc><video:duration>28</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>HostInteraction</video:tag><video:tag>StudioDesign</video:tag><video:tag>VisualElements</video:tag><video:tag>TVCanarias</video:tag></video:video><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_Motion/iStock-1395524891-1.jpg</image:loc><image:caption>iStock-1395524891-1</image:caption><image:title>iStock-1395524891-1</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Tracking_Vision/resized_Facebook_camera%20tracking.jpeg</image:loc><image:caption>resized_Facebook_camera tracking</image:caption><image:title>resized_Facebook_camera tracking</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gif</image:loc><image:caption>Prime-show Una Hora Menos goes #AR-high-2</image:caption><image:title>Prime-show Una Hora Menos goes #AR-high-2</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Archive_do%20not%20use/Dot/Dot_calibration.png</image:loc><image:caption>Dot_calibration</image:caption><image:title>Dot_calibration</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_Motion/iStock-1169475494%20(1).jpg</image:loc><image:caption>iStock-1169475494 (1)</image:caption><image:title>iStock-1169475494 (1)</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><lastmod>2025-09-04</lastmod></url><url><loc>https://www.pixotope.com/case-studies/riot-games</loc><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp4/medium.jpg</video:thumbnail_loc><video:title>Inside SVT’s Studio 4</video:title><video:description>SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. 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Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4</video:content_loc><video:duration>72</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>virtualstudio</video:tag><video:tag>virtualset</video:tag><video:tag>augmentedreality</video:tag><video:tag>ARgraphics</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/live-ar-interview-pixotope-composites-league-of-legends-akali-with-real-host-at-riot-games-event.mp4/medium.jpg</video:thumbnail_loc><video:title>Live AR Interview: Pixotope Composites League of Legends' Akali with Real Host at Riot Games Event</video:title><video:description>Pixotope combined live motion capture, facial animation, and real-time rendering for unscripted AR interview between virtual champion Akali and live host at Shanghai arena.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/live-ar-interview-pixotope-composites-league-of-legends-akali-with-real-host-at-riot-games-event.mp4</video:content_loc><video:duration>113</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>AR</video:tag><video:tag>augmentedreality</video:tag><video:tag>virtualproduction</video:tag><video:tag>broadcasting</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpg</video:thumbnail_loc><video:title>TV Globo XR studio</video:title><video:description>Imagine news broadcasts where presenters naturally interact with virtual elements. 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Parade</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4</video:content_loc><video:duration>130</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.pixotope.com/hubfs/Social%20media%20graphics/Release%201.3.png</image:loc><image:caption>Release 1.3</image:caption><image:title>Release 1.3</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Archive_do%20not%20use/Dot/Dot_calibration.png</image:loc><image:caption>Dot_calibration</image:caption><image:title>Dot_calibration</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Tracking_Vision/resized_Facebook_camera%20tracking.jpeg</image:loc><image:caption>resized_Facebook_camera tracking</image:caption><image:title>resized_Facebook_camera tracking</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gif</image:loc><image:caption>Prime-show Una Hora Menos goes #AR-high-2</image:caption><image:title>Prime-show Una Hora Menos goes #AR-high-2</image:title></image:image><lastmod>2025-09-01</lastmod></url><url><loc>https://www.pixotope.com/industries/corporate</loc><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/corporate-content-doesnt-have-to-be-boring--ferreros-career-bites.mp4/medium.jpg</video:thumbnail_loc><video:title>Corporate Content Doesn't Have to Be Boring — Ferrero's Career Bites</video:title><video:description>Corporate content doesn't have to be boring — and Ferrero proved it. Their HR team turned Career Bites, a fully digital live event series, into an award-winning show that took home the Leo Award for Best Event / Live Experience in Luxembourg.

Instead of a standard webinar, Ferrero hosted career insights and answered job-hunting questions live inside a virtual set — produced by FreeLens and powered by Pixotope.

How FreeLens built it:

4 Pixotope Engines
3 Canon CR-N 700 cameras with FreeD tracking
XD Motion Arcam

The results:
Leo Award for Best Event / Live Experience
Stronger audience engagement and wider social reach
A model for employer branding — proof that companies can attract and hold talent's attention without a physical stage or studio

If your corporate communications still feel flat, it's worth asking why. Your audience expects more.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/corporate-content-doesnt-have-to-be-boring--ferreros-career-bites.mp4</video:content_loc><video:duration>4</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>virtualstudio</video:tag><video:tag>AR</video:tag><video:tag>ferrerorocher</video:tag><video:tag>virtualset</video:tag><video:tag>freelens</video:tag><video:tag>pixotope</video:tag><video:tag>virtualproduction</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/pixotopecorporatesizzle2024.mov/medium.jpg</video:thumbnail_loc><video:title>Virtual production for companies | Pixotope</video:title><video:description>Virtual production lets corporate teams create broadcast-quality video content in-house, without physical sets, travel, or post-production delays.

See how companies are using virtual studios and AR graphics for:

✓ Product launches with photorealistic 3D environments
✓ Executive communications with dynamic branded backgrounds
✓ Hybrid events that blend physical and virtual spaces
✓ Training content with interactive visual elements</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/pixotopecorporatesizzle2024.mov</video:content_loc><video:duration>67</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>virtualstudio</video:tag><video:tag>AR</video:tag><video:tag>corporate</video:tag><video:tag>pixotope</video:tag><video:tag>virtualproduction</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Hunan%20car%20show.mp4/medium.jpg</video:thumbnail_loc><video:title>Hunan car show</video:title><video:description>Hunan car show</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Hunan%20car%20show.mp4</video:content_loc><video:duration>22</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/SocialClip.mp4/medium.jpg</video:thumbnail_loc><video:title>SocialClip</video:title><video:description>SocialClip</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/SocialClip.mp4</video:content_loc><video:duration>30</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Courtesy%20of%20Freelens%20Ferrero%20Group-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Courtesy of Freelens Ferrero Group-1</video:title><video:description>Courtesy of Freelens Ferrero Group-1</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Courtesy%20of%20Freelens%20Ferrero%20Group-1.mp4</video:content_loc><video:duration>16</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/pixotope-graphics-xr-edition-used-for-presentation-of-gwm.mp4/medium.jpg</video:thumbnail_loc><video:title>Pixotope Graphics XR Edition used for presentation of GWM</video:title><video:description>For its 2022 Brand Day in Thailand, Great Wall Motors unveiled new vehicles inside a live XR set built on Pixotope. Real-time graphics tracked to the camera and locked to the physical stage, so new models and technologies could be introduced against dynamic virtual environments — on air, in real time, without post-production.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/pixotope-graphics-xr-edition-used-for-presentation-of-gwm.mp4</video:content_loc><video:duration>63</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>LEDwall</video:tag><video:tag>LED</video:tag><video:tag>pixotope</video:tag><video:tag>virtualproduction</video:tag><video:tag>XR</video:tag></video:video><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Icons/world_8301087.png</image:loc><image:caption>world_8301087</image:caption><image:title>world_8301087</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Icons/advocacy_17788196-1.png</image:loc><image:caption>advocacy_17788196-1</image:caption><image:title>advocacy_17788196-1</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Icons/microphone_7319514.png</image:loc><image:caption>microphone_7319514</image:caption><image:title>microphone_7319514</image:title></image:image><lastmod>2026-08-20</lastmod></url><url><loc>https://www.pixotope.com/news/pixotope-announces-multiple-major-hires</loc><image:image><image:loc>https://www.pixotope.com/hubfs/Pixotope%20Reveal/reveal_advertising_half.png</image:loc><image:caption>reveal_advertising_half</image:caption><image:title>reveal_advertising_half</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_XR/EMAV%20XR%20studio.jpg</image:loc><image:caption>EMAV XR studio</image:caption><image:title>EMAV XR studio</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Pixotope_Platform.png</image:loc><image:caption>Pixotope_Platform</image:caption><image:title>Pixotope_Platform</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Team%20and%20company%20culture/Customer%20Succes.jpeg</image:loc><image:caption>Customer Succes</image:caption><image:title>Customer Succes</image:title></image:image><lastmod>2025-08-27</lastmod></url><url><loc>https://www.pixotope.com/news/pixotope-acquires-trackmen</loc><lastmod>2025-11-18</lastmod></url><url><loc>https://www.pixotope.com/case-studies/jiohotstar</loc><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpg</video:thumbnail_loc><video:title>ESPN</video:title><video:description>ESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/ESPN.mp4</video:content_loc><video:duration>6</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>virtualstudio</video:tag><video:tag>virtualset</video:tag><video:tag>virtualproduction</video:tag><video:tag>ESPNBrazil</video:tag><video:tag>sportsstudio</video:tag><video:tag>broadcasting</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpg</video:thumbnail_loc><video:title>SVT’s Vintersurret virtual studio powered by Pixotope</video:title><video:description>SVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4</video:content_loc><video:duration>72</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>virtualstudio</video:tag><video:tag>virtualset</video:tag><video:tag>augmentedreality</video:tag><video:tag>ARgraphics</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpg</video:thumbnail_loc><video:title>TV Globo XR studio</video:title><video:description>Imagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/tv-globo-xr-studio.mp4</video:content_loc><video:duration>260</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>broadcast</video:tag><video:tag>extendedreality</video:tag><video:tag>pixotope</video:tag><video:tag>virtualproduction</video:tag><video:tag>XR</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp4/medium.jpg</video:thumbnail_loc><video:title>Inside SVT’s Studio 4</video:title><video:description>SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/inside-svts-studio.mp4</video:content_loc><video:duration>16</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SverigesTV</video:tag><video:tag>Pixotope</video:tag><video:tag>sports</video:tag><video:tag>virtualproduction</video:tag></video:video><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.png</image:loc><image:caption>TV Globo_new studio_credit to TV Globo</image:caption><image:title>TV Globo_new studio_credit to TV Globo</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Promo-Facebook-Facebook%20image%20post-3.jpeg</image:loc><image:caption>Promo-Facebook-Facebook image post-3</image:caption><image:title>Promo-Facebook-Facebook image post-3</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/1711822740592-shadow.jpg</image:loc><image:caption>1711822740592-shadow</image:caption><image:title>1711822740592-shadow</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.png</image:loc><image:caption>vlcsnap-2025-04-29-09h25m01s093</image:caption><image:title>vlcsnap-2025-04-29-09h25m01s093</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/League_9.jpg</image:loc><image:caption>League_9</image:caption><image:title>League_9</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><lastmod>2026-08-14</lastmod></url><url><loc>https://www.pixotope.com/blog/xr-files-achieve-seamless-xr-production-with-pixotope-led-wall-alignment-feature-pixotope</loc><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpg</video:thumbnail_loc><video:title>Singapore National Day Parade</video:title><video:description>Singapore National Day Parade</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4</video:content_loc><video:duration>130</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/Pixotope_alignment_digitalTwin.mp4/medium.jpg</video:thumbnail_loc><video:title>Pixotope LED wall alignment with digital twin</video:title><video:description>Setting up an XR stage means aligning LED walls, managing AR extensions, and keeping virtual graphics locked to physical surfaces across every camera move. This walkthrough covers how Pixotope XR handles the full workflow, from automatic LED wall alignment using our Digital Twin to real-time AR set extension and color matching.
Pixotope XR runs on standard broadcast infrastructure. No custom processing boxes, no proprietary hardware dependencies. Your existing SDI/IP routers, switchers, commodity LED panels, and any tracking system that speaks standard protocols.
Used by Fox Sports, TV Globo, TF1, Formosa TV, and productions like the Dota 2 International esports tournament.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/Pixotope_alignment_digitalTwin.mp4</video:content_loc><video:duration>78</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>LEDvolume</video:tag><video:tag>extendedreality</video:tag><video:tag>digitaltwin</video:tag><video:tag>LED</video:tag><video:tag>LEDalignment</video:tag><video:tag>pixotope</video:tag><video:tag>XR</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg</video:thumbnail_loc><video:title>2021__alter_ego_promo_clip (1080p)</video:title><video:description>2021__alter_ego_promo_clip (1080p)</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4</video:content_loc><video:duration>110</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>AugmentedReality</video:tag><video:tag>AlterEgo</video:tag><video:tag>MotionCapture</video:tag><video:tag>SingingCompetition</video:tag><video:tag>VirtualAvatars</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpg</video:thumbnail_loc><video:title>Carolina Panthers Showcase (AGAIN) the Mixed-Reality Panther</video:title><video:description>Carolina Panthers Showcase (AGAIN) the Mixed-Reality Panther</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4</video:content_loc><video:duration>33</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CarolinaPanthers</video:tag><video:tag>MixedRealityPanther</video:tag><video:tag>FootballStadium</video:tag><video:tag>AnimatedMascot</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpg</video:thumbnail_loc><video:title>TV Canarias</video:title><video:description>TV Canarias</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/TV%20Canarias.mp4</video:content_loc><video:duration>28</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>HostInteraction</video:tag><video:tag>StudioDesign</video:tag><video:tag>VisualElements</video:tag><video:tag>TVCanarias</video:tag></video:video><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_XR/vlcsnap-2023-03-17-11h25m32s494.png</image:loc><image:caption>vlcsnap-2023-03-17-11h25m32s494</image:caption><image:title>vlcsnap-2023-03-17-11h25m32s494</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gif</image:loc><image:caption>Prime-show Una Hora Menos goes #AR-high-2</image:caption><image:title>Prime-show Una Hora Menos goes #AR-high-2</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Archive_do%20not%20use/Dot/Dot_calibration.png</image:loc><image:caption>Dot_calibration</image:caption><image:title>Dot_calibration</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Tracking_Vision/resized_Facebook_camera%20tracking.jpeg</image:loc><image:caption>resized_Facebook_camera tracking</image:caption><image:title>resized_Facebook_camera 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Globo</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/League_9.jpg</image:loc><image:caption>League_9</image:caption><image:title>League_9</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/LPL%20Akali%20getting%20interviewed%20live.png</image:loc><image:caption>LPL Akali getting interviewed live</image:caption><image:title>LPL Akali getting interviewed live</image:title></image:image><lastmod>2026-08-14</lastmod></url><url><loc>https://www.pixotope.com/case-studies/tv-la-7</loc><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpg</video:thumbnail_loc><video:title>SVT’s Vintersurret virtual studio powered by Pixotope</video:title><video:description>SVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4</video:content_loc><video:duration>72</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>virtualstudio</video:tag><video:tag>virtualset</video:tag><video:tag>augmentedreality</video:tag><video:tag>ARgraphics</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpg</video:thumbnail_loc><video:title>TV Globo XR studio</video:title><video:description>Imagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/tv-globo-xr-studio.mp4</video:content_loc><video:duration>260</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>broadcast</video:tag><video:tag>extendedreality</video:tag><video:tag>pixotope</video:tag><video:tag>virtualproduction</video:tag><video:tag>XR</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp4/medium.jpg</video:thumbnail_loc><video:title>Inside SVT’s Studio 4</video:title><video:description>SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/inside-svts-studio.mp4</video:content_loc><video:duration>16</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SverigesTV</video:tag><video:tag>Pixotope</video:tag><video:tag>sports</video:tag><video:tag>virtualproduction</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpg</video:thumbnail_loc><video:title>ESPN</video:title><video:description>ESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/ESPN.mp4</video:content_loc><video:duration>6</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>virtualstudio</video:tag><video:tag>virtualset</video:tag><video:tag>virtualproduction</video:tag><video:tag>ESPNBrazil</video:tag><video:tag>sportsstudio</video:tag><video:tag>broadcasting</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/PIXOTOPE%204%20SUB%20CORREGIDO.mp4/medium.jpg</video:thumbnail_loc><video:title>PIXOTOPE 4 SUB CORREGIDO</video:title><video:description>PIXOTOPE 4 SUB CORREGIDO</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/PIXOTOPE%204%20SUB%20CORREGIDO.mp4</video:content_loc><video:duration>226</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/League_9.jpg</image:loc><image:caption>League_9</image:caption><image:title>League_9</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.png</image:loc><image:caption>TV Globo_new studio_credit to TV Globo</image:caption><image:title>TV Globo_new studio_credit to TV Globo</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/vlcsnap-2023-03-07-13h03m27s722.png</image:loc><image:caption>vlcsnap-2023-03-07-13h03m27s722</image:caption><image:title>vlcsnap-2023-03-07-13h03m27s722</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.png</image:loc><image:caption>vlcsnap-2025-04-29-09h25m01s093</image:caption><image:title>vlcsnap-2025-04-29-09h25m01s093</image:title></image:image><lastmod>2026-08-14</lastmod></url><url><loc>https://www.pixotope.com/showcase</loc><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/viacom18_-_jiocinema_campus_-_virtual_production%20(1080p).mp4/medium.jpg</video:thumbnail_loc><video:title>Jiohot start using Pixotope duringTATA IPL 2024</video:title><video:description>viacom18_-_jiocinema_campus_-_virtual_production (1080p)</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/viacom18_-_jiocinema_campus_-_virtual_production%20(1080p).mp4</video:content_loc><video:duration>53</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>virtualstudio</video:tag><video:tag>AR</video:tag><video:tag>VirtualProduction</video:tag><video:tag>ModernStudio</video:tag><video:tag>augmentedreality</video:tag><video:tag>IPLArena</video:tag><video:tag>cricket</video:tag><video:tag>IndianPremierLeague</video:tag><video:tag>DigitalDisplays</video:tag><video:tag>CricketTheme</video:tag><video:tag>India</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/freelens-showreel-live-events-game-shows-and-corporate-content-with-pixotope.mp4/medium.jpg</video:thumbnail_loc><video:title>FreeLens Showreel: Live Events, Game Shows, and Corporate Content with Pixotope</video:title><video:description>FreeLens, an award-winning creative studio in Luxembourg, uses Pixotope's real-time graphics across live events, game shows, commercials, and corporate content. This showreel spans three standout projects: a NewSpace Europe conference where FreeLens turned the venue ceiling into an immersive space sky, Take Off, Luxembourg's largest TV production and first science challenge show, shot in a 600 sqm studio with over 20 cameras, and Ferrero's Career Bites, a fully virtual live event series that won the Leo Award for Best Event / Live Experience. See how FreeLens uses Pixotope for virtual sets, augmented reality, and broadcast graphics.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/freelens-showreel-live-events-game-shows-and-corporate-content-with-pixotope.mp4</video:content_loc><video:duration>467</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>virtualstudio</video:tag><video:tag>AR</video:tag><video:tag>virtualset</video:tag><video:tag>augmentedreality</video:tag><video:tag>immersive</video:tag><video:tag>virtualproduction</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/swedish-broadcaster-svt-uses-pixotope-for-various-programs.mp4/medium.jpg</video:thumbnail_loc><video:title>Swedish broadcaster SVT uses Pixotope for various programs</video:title><video:description>Swedish broadcaster SVT reduced setup times to under 15 minutes while creating more captivating broadcasts and here’s how they did it.

Using the integrated Pixotope-Erizos virtual production solution, SVT transformed their studio infrastructure to create dynamic, versatile spaces that adapt to any broadcast need - from sports to election coverage.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/swedish-broadcaster-svt-uses-pixotope-for-various-programs.mp4</video:content_loc><video:duration>146</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>virtualstudio</video:tag><video:tag>AR</video:tag><video:tag>augmentedreality</video:tag><video:tag>sweden</video:tag><video:tag>pixotope</video:tag><video:tag>virtualproduction</video:tag><video:tag>greenscreen</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN%20Pelas%20Quadras.mp4/medium.jpg</video:thumbnail_loc><video:title>ESPN Brazil using Pixotope for various virtual sets</video:title><video:description>ESPN Pelas Quadras</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/ESPN%20Pelas%20Quadras.mp4</video:content_loc><video:duration>147</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>PelasQuadras</video:tag><video:tag>virtualstudio</video:tag><video:tag>AR</video:tag><video:tag>ESPNBrasil</video:tag><video:tag>TênisBrasil</video:tag><video:tag>pixotope</video:tag><video:tag>virtualproduction</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Kroger%20Cart%20race.mp4/medium.jpg</video:thumbnail_loc><video:title>Kroger Cart race</video:title><video:description>The Houston Texans' game entertainment team brought mixed reality to sponsorship with a Hot Wheels-inspired in-game promotion presented by Kroger, and they chose Pixotope to power it. Working with technology partners Quince Imaging and stYpe, the team used multiple tracked cameras and Unreal Engine to add a new dimension to a classic in-game element.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Kroger%20Cart%20race.mp4</video:content_loc><video:duration>30</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>AR</video:tag><video:tag>augmentedreality</video:tag><video:tag>sports</video:tag><video:tag>mixedreality</video:tag><video:tag>virtualproduction</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Generic%20production%20photos/baltimore-ravens-are-brought-to-life-with-mixed-reality.mp4/medium.jpg</video:thumbnail_loc><video:title>Baltimore Ravens are brought to life with Mixed Reality</video:title><video:description>Pixotope real-time AR rendered giant Baltimore Ravens mascot for live NFL broadcast, compositing oversized character into stadium with tracked cameras and photorealistic lighting.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Generic%20production%20photos/baltimore-ravens-are-brought-to-life-with-mixed-reality.mp4</video:content_loc><video:duration>75</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>AR</video:tag><video:tag>augmentedreality</video:tag><video:tag>Pixotope</video:tag><video:tag>sports</video:tag><video:tag>sportsbroadcast</video:tag><video:tag>mixedreality</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/cctv-revolutionizes-live-tv-with-markerless-drone-technology.mp4/medium.jpg</video:thumbnail_loc><video:title>CCTV revolutionizes Live TV with Markerless Drone Technology</video:title><video:description>For the 2025 Spring Festival Gala, China Central Television (CCTV) integrated Pixotope Fly’s drone camera tracking technology to enhance its live broadcast with real-time aerial augmented reality (AR) graphics. The gala, one of the most-watched television events globally with a viewership of 1.5 billion, featured AR content across five locations: CCTV Headquarters, Chongqing, Wuxi, Lhasa, and Wuhan. Pixotope Fly enabled precise camera tracking without additional hardware, even in low-light conditions, supporting stable real-time compositing for a live audience.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Tracking_Fly/cctv-revolutionizes-live-tv-with-markerless-drone-technology.mp4</video:content_loc><video:duration>48</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>camera tracking</video:tag><video:tag>pixotopefly</video:tag><video:tag>pixotope</video:tag><video:tag>dronecameratracking</video:tag><video:tag>virtual production</video:tag><video:tag>drone</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/introducing-pixotope-camera-tracking-pixotope-fly.mov/medium.jpg</video:thumbnail_loc><video:title>Introducing Pixotope camera tracking: Pixotope Fly</video:title><video:description>Running a full AR setup on location is not always possible. 

Bad weather, a small crew, or limited venue access can all get in the way. 

Pixotope Fly solves this by letting you record clean aerial footage on location, bring it back to the studio, play it in over SDI, and track it like a live camera feed.

This opens up creative possibilities you would otherwise miss. 

You can build show opens from iconic real-world locations, add sponsor graphics to landmark footage, or prototype AR looks before committing to a full production.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Tracking_Fly/introducing-pixotope-camera-tracking-pixotope-fly.mov</video:content_loc><video:duration>71</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>news</video:tag><video:tag>camera tracking</video:tag><video:tag>sports</video:tag><video:tag>drone</video:tag><video:tag>broadcasting</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4/medium.jpg</video:thumbnail_loc><video:title>Virtual Production at the Dota 2 International Using Pixotope XR Editiont</video:title><video:description>The Dota 2 International tournament featured a large-scale virtual production powered by Pixotope XR Edition and an extensive LED wall. This case study explains how the production team managed real-time XR graphics, integrated live gameplay feeds, and coordinated multiple camera angles to create an immersive esports broadcast. Learn more about the technical setup and workflow in our video case study.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4</video:content_loc><video:duration>163</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>Extendedreality</video:tag><video:tag>Pixotope</video:tag><video:tag>esports</video:tag><video:tag>XR</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/how-la-7-television-transformed-one-studio-into-unlimited-virtual-sets.mp4/medium.jpg</video:thumbnail_loc><video:title>How La 7 Television Transformed One Studio into Unlimited Virtual Sets</video:title><video:description>Regional Spanish broadcaster La 7 Television used Pixotope to turn a single physical studio into an all-in-one virtual production environment, combining augmented reality, virtual sets, and subtitling in one system. Head of Production Vicente Pomares explains how his team can now build any space they imagine. Learn how La 7 uses Pixotope for AR, virtual sets, and real-time graphics without the limits of a fixed physical stage.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/how-la-7-television-transformed-one-studio-into-unlimited-virtual-sets.mp4</video:content_loc><video:duration>226</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/pixotope-enables-real-time-mixed-reality-for-carnival-cruise.mp4/medium.jpg</video:thumbnail_loc><video:title>Pixotope Enables Real-Time Mixed Reality for Carnival Cruise</video:title><video:description>Pixotope transformed Levi’s Stadium into a tropical paradise for Carnival Cruise, delivering stunning real-time virtual graphics in a live broadcast.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/pixotope-enables-real-time-mixed-reality-for-carnival-cruise.mp4</video:content_loc><video:duration>30</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>AR</video:tag><video:tag>augmentedreality</video:tag><video:tag>immersive</video:tag><video:tag>ingameadvertising</video:tag><video:tag>advertising</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/FDJ%20-%20Tirage%20EuroDreams%20-%20EuroDreams%20du%2017%20mars%202025%20-%20R%C3%A9sultat%20officiel.mp4/medium.jpg</video:thumbnail_loc><video:title>FDJ - Tirage EuroDreams - EuroDreams du 17 mars 2025 - Résultat officiel</video:title><video:description>FDJ - Tirage EuroDreams - EuroDreams du 17 mars 2025 - Résultat officiel</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/FDJ%20-%20Tirage%20EuroDreams%20-%20EuroDreams%20du%2017%20mars%202025%20-%20R%C3%A9sultat%20officiel.mp4</video:content_loc><video:duration>35</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/design-on-a-dime-using-pixotope-fly-for-camera-tracking.mp4/medium.jpg</video:thumbnail_loc><video:title>Design on a Dime using Pixotope Fly for camera tracking</video:title><video:description>You can't place tracking markers on a cricket pitch during a live T10 match, which is exactly the challenge with AR graphics in live sports. For the Indian Street Premier League broadcast, Design on a Dime used Pixotope Fly for markerless drone camera tracking, keeping AR graphics locked to the field in real time. When markers aren't an option, markerless tracking makes it possible. See how Pixotope Fly solves camera tracking for live sports broadcasts.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Tracking_Fly/design-on-a-dime-using-pixotope-fly-for-camera-tracking.mp4</video:content_loc><video:duration>28</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/cctv-implements-pixotope-for-real-time-xr-graphics-on-large-scale-led-volume.m4v/medium.jpg</video:thumbnail_loc><video:title>CCTV Implements Pixotope for Real-Time XR Graphics on Large-Scale LED Volume</video:title><video:description>CCTV’s primetime news production leveraged Pixotope’s real-time XR graphics solution to transform a 50-metre-long, 10-metre-high LED volume into an immersive broadcast studio. With four Pixotope engines running in parallel, the broadcast team changed scenes instantly, layered interactive CG elements, and delivered an entirely new visual experience — marking the station’s first true XR implementation and setting a foundation for future large-scale virtual productions.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/cctv-implements-pixotope-for-real-time-xr-graphics-on-large-scale-led-volume.m4v</video:content_loc><video:duration>105</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>Extendedreality</video:tag><video:tag>Pixotope</video:tag><video:tag>LEDwall</video:tag><video:tag>virtualproduction</video:tag><video:tag>XR</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/2025-super-bowl-powered-by-pixotope.mp4/medium.jpg</video:thumbnail_loc><video:title>2025 Super Bowl powered by Pixotope</video:title><video:description>2025-super-bowl-powered-by-pixotope</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/2025-super-bowl-powered-by-pixotope.mp4</video:content_loc><video:duration>94</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>sports</video:tag><video:tag>pixotope</video:tag><video:tag>virtualproduction</video:tag><video:tag>broadcasting</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/nrk-virtual-studio-for-winter-olympic-games-in-2026.mov/medium.jpg</video:thumbnail_loc><video:title>NRK virtual studio for winter Olympic Games in 2026</video:title><video:description>The Olympic virtual studio built for Norwegian broadcaster NRK shows what's possible when Pixotope Graphics, Pixotope Tracking and Erizos work at full capacity.
The virtual environment feels architectural, expansive and premium, without the physical constraints or cost of traditional broadcast set builds.
This is real-time virtual graphics doing what physical set construction simply cannot.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/nrk-virtual-studio-for-winter-olympic-games-in-2026.mov</video:content_loc><video:duration>131</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>AugmentedReality</video:tag><video:tag>AR</video:tag><video:tag>Olympicgames</video:tag></video:video><image:image><image:loc>https://www.pixotope.com/hubfs/Brand%20Elements/pixotope-white-logo-trimmed.png</image:loc><image:caption>pixotope-white-logo-trimmed</image:caption><image:title>pixotope-white-logo-trimmed</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_XR/vlcsnap-2026-02-02-13h07m42s221.png</image:loc><image:caption>vlcsnap-2026-02-02-13h07m42s221</image:caption><image:title>vlcsnap-2026-02-02-13h07m42s221</image:title></image:image><image:image><image:loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/Netease%20Pixotope.jpg</image:loc><image:caption>Netease 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Canarias</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_VS%20AR/TV%20Canarias.mp4</video:content_loc><video:duration>28</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>HostInteraction</video:tag><video:tag>StudioDesign</video:tag><video:tag>VisualElements</video:tag><video:tag>TVCanarias</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/automatic-color-matching-consistent-xr-colors-in-a-few-clicks.mp4/medium.jpg</video:thumbnail_loc><video:title>Automatic Color Matching: Consistent XR Colors in a Few Clicks</video:title><video:description>In XR, the color you see on the LED wall and the color of your virtual graphics rarely match on their own — lighting, camera, and location all push them apart. Pixotope's automatic color matching brings them into line in a few clicks, so real and virtual elements read as one continuous scene.

Set it once and colors stay accurate as conditions change, without manual grading shot by shot or a fresh calibration every time you move the setup.</video:description><video:content_loc>https://www.pixotope.com/hubfs/Graphics_XR/automatic-color-matching-consistent-xr-colors-in-a-few-clicks.mp4</video:content_loc><video:duration>90</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>VirtualSetExtensions</video:tag><video:tag>Pixotope</video:tag><video:tag>AutomaticColorMatching</video:tag><video:tag>XRProductions</video:tag><video:tag>LEDWallCalibration</video:tag></video:video><video:video><video:thumbnail_loc>https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg</video:thumbnail_loc><video:title>2021__alter_ego_promo_clip (1080p)</video:title><video:description>2021__alter_ego_promo_clip 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