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Using the integrated Pixotope-Erizos virtual production solution, SVT transformed their studio infrastructure to create dynamic, versatile spaces that adapt to any broadcast need - from sports to election coverage.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/swedish-broadcaster-svt-uses-pixotope-for-various-programs.mp4146nonovirtualstudioARaugmentedrealityswedenpixotopevirtualproductiongreenscreenhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ruv-elevates-olympic-broadcasting-with-pixotope-ar-graphics.mp4/medium.jpgRÚV Elevates Olympic Broadcasting with Pixotope AR graphicsIceland's RÚV leveraged Pixotope's real-time rendering and AR compositing to produce Olympic broadcasts from minimal studio space. 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graphics solution to transform a 50-metre-long, 10-metre-high LED volume into an immersive broadcast studio. 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trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Software%20Images/Diagnostics.pngDiagnosticsDiagnostics2026-08-13https://www.pixotope.com/news/pixotope-wins-two-rise-awardshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Awards/Pixotope%20team%20at%20Rise%20Awards.jpegPixotope team at Rise AwardsPixotope team at Rise Awardshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Awards/Carina%20Schoo%20winning%20influencer%20award%20at%20Rise%20ceremony.jpegCarina Schoo winning influencer award at Rise ceremonyCarina Schoo winning influencer award at Rise 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photohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Events/Broadcast%20India_tradeshow_event.jpgBroadcast India_tradeshow_eventBroadcast India_tradeshow_eventhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/Sujith_camera%20tracking.pngSujith_camera trackingSujith_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera tracking2026-02-03https://www.pixotope.com/showcasehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN%20Pelas%20Quadras.mp4/medium.jpgESPN Brazil using Pixotope for various 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officielFDJ - Tirage EuroDreams - EuroDreams du 17 mars 2025 - Résultat officielhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/FDJ%20-%20Tirage%20EuroDreams%20-%20EuroDreams%20du%2017%20mars%202025%20-%20R%C3%A9sultat%20officiel.mp435nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/2025-super-bowl-powered-by-pixotope.mp4/medium.jpg2025 Super Bowl powered by Pixotope2025-super-bowl-powered-by-pixotopehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/2025-super-bowl-powered-by-pixotope.mp494nonosportspixotopevirtualproductionbroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/swedish-broadcaster-svt-uses-pixotope-for-various-programs.mp4/medium.jpgSwedish broadcaster SVT uses Pixotope for various programsSwedish broadcaster SVT reduced setup times to under 15 minutes while creating more captivating broadcasts and here’s how they did it. 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With four Pixotope engines running in parallel, the broadcast team changed scenes instantly, layered interactive CG elements, and delivered an entirely new visual experience — marking the station’s first true XR implementation and setting a foundation for future large-scale virtual productions.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/cctv-implements-pixotope-for-real-time-xr-graphics-on-large-scale-led-volume.m4v105nonoExtendedrealityPixotopeLEDwallvirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/freelens-showreel-live-events-game-shows-and-corporate-content-with-pixotope.mp4/medium.jpgFreeLens Showreel: Live Events, Game Shows, and Corporate Content with PixotopeFreeLens, an award-winning creative studio in Luxembourg, uses Pixotope's real-time graphics across live events, game shows, commercials, and corporate content. This showreel spans three standout projects: a NewSpace Europe conference where FreeLens turned the venue ceiling into an immersive space sky, Take Off, Luxembourg's largest TV production and first science challenge show, shot in a 600 sqm studio with over 20 cameras, and Ferrero's Career Bites, a fully virtual live event series that won the Leo Award for Best Event / Live Experience. See how FreeLens uses Pixotope for virtual sets, augmented reality, and broadcast graphics.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/freelens-showreel-live-events-game-shows-and-corporate-content-with-pixotope.mp4467nonovirtualstudioARvirtualsetaugmentedrealityimmersivevirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/nrk-virtual-studio-for-winter-olympic-games-in-2026.mov/medium.jpgNRK virtual studio for winter Olympic Games in 2026The Olympic virtual studio built for Norwegian broadcaster NRK shows what's possible when Pixotope Graphics, Pixotope Tracking and Erizos work at full capacity. The virtual environment feels architectural, expansive and premium, without the physical constraints or cost of traditional broadcast set builds. This is real-time virtual graphics doing what physical set construction simply cannot.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/nrk-virtual-studio-for-winter-olympic-games-in-2026.mov131nonoAugmentedRealityAROlympicgameshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/how-la-7-television-transformed-one-studio-into-unlimited-virtual-sets.mp4/medium.jpgHow La 7 Television Transformed One Studio into Unlimited Virtual SetsRegional Spanish broadcaster La 7 Television used Pixotope to turn a single physical studio into an all-in-one virtual production environment, combining augmented reality, virtual sets, and subtitling in one system. Head of Production Vicente Pomares explains how his team can now build any space they imagine. Learn how La 7 uses Pixotope for AR, virtual sets, and real-time graphics without the limits of a fixed physical stage.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/how-la-7-television-transformed-one-studio-into-unlimited-virtual-sets.mp4226nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/cctv-revolutionizes-live-tv-with-markerless-drone-technology.mp4/medium.jpgCCTV revolutionizes Live TV with Markerless Drone TechnologyFor the 2025 Spring Festival Gala, China Central Television (CCTV) integrated Pixotope Fly’s drone camera tracking technology to enhance its live broadcast with real-time aerial augmented reality (AR) graphics. The gala, one of the most-watched television events globally with a viewership of 1.5 billion, featured AR content across five locations: CCTV Headquarters, Chongqing, Wuxi, Lhasa, and Wuhan. Pixotope Fly enabled precise camera tracking without additional hardware, even in low-light conditions, supporting stable real-time compositing for a live audience.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/cctv-revolutionizes-live-tv-with-markerless-drone-technology.mp448nonocamera trackingpixotopeflypixotopedronecameratrackingvirtual productiondronehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/pixotope-enables-real-time-mixed-reality-for-carnival-cruise.mp4/medium.jpgPixotope Enables Real-Time Mixed Reality for Carnival CruisePixotope transformed Levi’s Stadium into a tropical paradise for Carnival Cruise, delivering stunning real-time virtual graphics in a live broadcast.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/pixotope-enables-real-time-mixed-reality-for-carnival-cruise.mp430nonoARaugmentedrealityimmersiveingameadvertisingadvertisinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/introducing-pixotope-camera-tracking-pixotope-fly.mov/medium.jpgIntroducing Pixotope camera tracking: Pixotope FlyRunning a full AR setup on location is not always possible. Bad weather, a small crew, or limited venue access can all get in the way. Pixotope Fly solves this by letting you record clean aerial footage on location, bring it back to the studio, play it in over SDI, and track it like a live camera feed. This opens up creative possibilities you would otherwise miss. You can build show opens from iconic real-world locations, add sponsor graphics to landmark footage, or prototype AR looks before committing to a full production.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/introducing-pixotope-camera-tracking-pixotope-fly.mov71nononewscamera trackingsportsdronebroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/design-on-a-dime-using-pixotope-fly-for-camera-tracking.mp4/medium.jpgDesign on a Dime using Pixotope Fly for camera trackingYou can't place tracking markers on a cricket pitch during a live T10 match, which is exactly the challenge with AR graphics in live sports. For the Indian Street Premier League broadcast, Design on a Dime used Pixotope Fly for markerless drone camera tracking, keeping AR graphics locked to the field in real time. When markers aren't an option, markerless tracking makes it possible. See how Pixotope Fly solves camera tracking for live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/design-on-a-dime-using-pixotope-fly-for-camera-tracking.mp428nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4/medium.jpgVirtual Production at the Dota 2 International Using Pixotope XR EditiontThe Dota 2 International tournament featured a large-scale virtual production powered by Pixotope XR Edition and an extensive LED wall. This case study explains how the production team managed real-time XR graphics, integrated live gameplay feeds, and coordinated multiple camera angles to create an immersive esports broadcast. Learn more about the technical setup and workflow in our video case study.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4163nonoExtendedrealityPixotopeesportsXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/March%20Madness%202021.jpgMarch Madness 2021March Madness 2021https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Promo-Instagram-Instagram%20square%20size%20(1)-Apr-29-2025-03-05-48-7377-PM.jpegPromo-Instagram-Instagram square size (1)-Apr-29-2025-03-05-48-7377-PMPromo-Instagram-Instagram square size (1)-Apr-29-2025-03-05-48-7377-PMhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/Nascar_resized.jpegNascar_resizedNascar_resizedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Transformers%20Rise%20of%20the%20Beasts.jpgTransformers Rise of the BeastsTransformers Rise of the 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Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/automatic-color-matching-consistent-xr-colors-in-a-few-clicks.mp4/medium.jpgAutomatic Color Matching: Consistent XR Colors in a Few ClicksIn XR, the color you see on the LED wall and the color of your virtual graphics rarely match on their own — lighting, camera, and location all push them apart. Pixotope's automatic color matching brings them into line in a few clicks, so real and virtual elements read as one continuous scene. Set it once and colors stay accurate as conditions change, without manual grading shot by shot or a fresh calibration every time you move the setup.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/automatic-color-matching-consistent-xr-colors-in-a-few-clicks.mp490nonoVirtualSetExtensionsPixotopeAutomaticColorMatchingXRProductionsLEDWallCalibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibration2025-09-04https://www.pixotope.com/bloghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Blog%20Media/ClaudiaCerdas_PortfolioVideo.mp4/medium.jpgClaudiaCerdas_PortfolioVideoClaudiaCerdas_PortfolioVideohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Blog%20Media/ClaudiaCerdas_PortfolioVideo.mp426nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/ar-graphics-with-drone-tracking-pixotope-fly.mp4/medium.jpgAR graphics with drone tracking Pixotope FlyFrom ski jump to AR graphics in minutes. See how Pixotope Fly turns drone footage into tracked 3D scenes using standard SDI workflow. Capture good footage on location, bring it back, feed it into Pixotope Fly like any other camera, and build compelling AR on top.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/ar-graphics-with-drone-tracking-pixotope-fly.mp440nonoPixotopeFlyARcameratrackingARgraphicsdronehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Zone/Pixotope%20Zone_MLB.pngPixotope Zone_MLBPixotope Zone_MLBhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/empty.pngemptyemptyhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Team%20and%20company%20culture/Simon%20Davis_profile_photo.jpgSimon Davis_profile_photoSimon Davis_profile_photohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Team%20and%20company%20culture/1653918638969.jpg16539186389691653918638969https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/Pixotope%20-%20ProductRelease_26-2.pngPixotope - ProductRelease_26-2Pixotope 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10-metre-high LED volume into an immersive broadcast studio. With four Pixotope engines running in parallel, the broadcast team changed scenes instantly, layered interactive CG elements, and delivered an entirely new visual experience — marking the station’s first true XR implementation and setting a foundation for future large-scale virtual productions.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/cctv-implements-pixotope-for-real-time-xr-graphics-on-large-scale-led-volume.m4v105nonoExtendedrealityPixotopeLEDwallvirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV 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Their HR team turned Career Bites, a fully digital live event series, into an award-winning show that took home the Leo Award for Best Event / Live Experience in Luxembourg. Instead of a standard webinar, Ferrero hosted career insights and answered job-hunting questions live inside a virtual set — produced by FreeLens and powered by Pixotope. How FreeLens built it: 4 Pixotope Engines 3 Canon CR-N 700 cameras with FreeD tracking XD Motion Arcam The results: Leo Award for Best Event / Live Experience Stronger audience engagement and wider social reach A model for employer branding — proof that companies can attract and hold talent's attention without a physical stage or studio If your corporate communications still feel flat, it's worth asking why. 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lighting.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Generic%20production%20photos/baltimore-ravens-are-brought-to-life-with-mixed-reality.mp475nonoARaugmentedrealityPixotopesportssportsbroadcastmixedrealityhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ruv-elevates-olympic-broadcasting-with-pixotope-ar-graphics.mp4/medium.jpgRÚV Elevates Olympic Broadcasting with Pixotope AR graphicsIceland's RÚV leveraged Pixotope's real-time rendering and AR compositing to produce Olympic broadcasts from minimal studio space. The platform's virtual studio and dynamic graphics capabilities eliminated physical set requirements while maintaining broadcast-grade output.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ruv-elevates-olympic-broadcasting-with-pixotope-ar-graphics.mp468nonovirtualstudioARaugmentedrealitysportsOlympicssportsbroadcasthttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/film-editing_2856598.pngfilm-editing_2856598film-editing_2856598https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/puzzle_7456865.pngpuzzle_7456865puzzle_7456865https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/augmented-reality_7394858.pngaugmented-reality_7394858augmented-reality_7394858https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/shooting-star_7246241-1.pngshooting-star_7246241-1shooting-star_7246241-1https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/adjust_11594450.pngadjust_11594450adjust_11594450https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Blog%20Media/Mixed%20Reality%20Panels_06%20(1).jpgMixed Reality Panels_06 (1)Mixed Reality Panels_06 (1)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/video-camera_12465483.pngvideo-camera_12465483video-camera_124654832026-08-13https://www.pixotope.com/case-studies/alter-egohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp4/medium.jpgInside SVT’s Studio 4SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpgESPNESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp46nonovirtualstudiovirtualsetvirtualproductionESPNBrazilsportsstudiobroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by PixotopeSVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/alter-ego-the-worlds-first-avatar-singing-contest-powered-by-pixotope.mp4/medium.jpgAlter Ego: The World's First Avatar Singing Contest, Powered by PixotopePixotope delivered real-time augmented reality for Fox's Alter Ego, the first US talent competition featuring AR avatars instead of physical performers. The production utilized 8 Pixotope engines and 8 tracked cameras to render 20+ unique characters with multiple costume changes across 11 episodes. Human contestants performed backstage via motion capture while celebrity judges and a 200-person audience watched AR avatars on studio monitors. The Lulu-produced show required 60 bespoke AR assets and 10 daily rehearsals, demonstrating broadcast-scale AR capability for live entertainment production.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/alter-ego-the-worlds-first-avatar-singing-contest-powered-by-pixotope.mp4153nonoARaugmentedrealitypixotopevirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/League_9.jpgLeague_9League_9https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Promo-Website-Website%20landscape%20content%20(3).jpegPromo-Website-Website landscape content (3)Promo-Website-Website landscape content (3)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Promo-Website-Website%20landscape%20content%20(2).jpegPromo-Website-Website landscape content (2)Promo-Website-Website landscape content (2)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Screenshot%202022-02-21%20121651-min.pngScreenshot 2022-02-21 121651-minScreenshot 2022-02-21 121651-minhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s093https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Screenshot%202022-08-04%20131938.pngScreenshot 2022-08-04 131938Screenshot 2022-08-04 131938https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.pngTV Globo_new studio_credit to TV GloboTV Globo_new studio_credit to TV Globohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Promo-Website-Website%20landscape%20content%20(4).jpegPromo-Website-Website landscape content (4)Promo-Website-Website landscape content (4)2026-08-14https://www.pixotope.com/blog/how-pixotope-is-empowering-the-next-generation-of-virtual-production-talenthttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Pixotope%20Education%20Program/Promo-Website-Website%20landscape%20content%20(12).jpegPromo-Website-Website landscape content (12)Promo-Website-Website landscape content (12)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Pixotope%20Education%20Program/Promo-Facebook-Facebook%20image%20post%20(1)-2.jpegPromo-Facebook-Facebook image post (1)-2Promo-Facebook-Facebook image post (1)-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera 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#AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/IMG_6175.jpgIMG_6175IMG_61752026-02-03https://www.pixotope.com/blog/pixotope-13-is-releasedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/Release%201.3.pngRelease 1.3Release 1.3https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-22025-09-01https://www.pixotope.com/case-studies/tv-globohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp4/medium.jpgInside SVT’s Studio 4SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpgESPNESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp46nonovirtualstudiovirtualsetvirtualproductionESPNBrazilsportsstudiobroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/pixotope-real-time-ar-league-of-legends-champion-akali-performs-live-at-shanghai-lpl-finals.mp4/medium.jpgPixotope Real-Time AR: League of Legends Champion Akali Performs Live at Shanghai LPL FinalsPixotope rendered League of Legends champion Akali in real-time with motion capture, ray-traced shadows, and synchronized arena lighting for 18,000-seat live performance.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/pixotope-real-time-ar-league-of-legends-champion-akali-performs-live-at-shanghai-lpl-finals.mp465nonoARrealtimegraphicsaugmentedrealityleagueoflegendspixotopehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by PixotopeSVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/live-ar-interview-pixotope-composites-league-of-legends-akali-with-real-host-at-riot-games-event.mp4/medium.jpgLive AR Interview: Pixotope Composites League of Legends' Akali with Real Host at Riot Games EventPixotope combined live motion capture, facial animation, and real-time rendering for unscripted AR interview between virtual champion Akali and live host at Shanghai arena.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/live-ar-interview-pixotope-composites-league-of-legends-akali-with-real-host-at-riot-games-event.mp4113nonoARaugmentedrealityvirtualproductionbroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.pngTV Globo_new studio_credit to TV GloboTV Globo_new studio_credit to TV Globohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/League_9.jpgLeague_9League_9https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s093https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_Olympic%20Games_credit%20to%20TV%20Globo_resized.pngTV Globo_Olympic Games_credit to TV Globo_resizedTV Globo_Olympic Games_credit to TV Globo_resizedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/LPL%20Akali%20getting%20interviewed%20live.pngLPL Akali getting interviewed liveLPL Akali getting interviewed live2026-08-14https://www.pixotope.com/blog/the-environmental-benefits-of-using-pixotopehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/Sustainability.webpSustainabilitySustainabilityhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/LED%20wall%20during%20XR%20production%20of%20DOTA%202%20esports%20tournament.jpegLED wall during XR production of DOTA 2 esports tournamentLED wall during XR production of DOTA 2 esports tournamenthttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes 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See how Pixotope Fly turns drone footage into tracked 3D scenes using standard SDI workflow. 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The system enabled precise augmented reality graphics overlays without requiring additional tracking hardware, sensors, or modifications to existing camera equipment. The deployment was configured remotely and operated by regular camera crews without specialized tracking operators. 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Pixotope XR runs on standard broadcast infrastructure. No custom processing boxes, no proprietary hardware dependencies. Your existing SDI/IP routers, switchers, commodity LED panels, and any tracking system that speaks standard protocols. 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Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/cctv-revolutionizes-live-tv-with-markerless-drone-technology.mp4/medium.jpgCCTV revolutionizes Live TV with Markerless Drone TechnologyFor the 2025 Spring Festival Gala, China Central Television (CCTV) integrated Pixotope Fly’s drone camera tracking technology to enhance its live broadcast with real-time aerial augmented reality (AR) graphics. The gala, one of the most-watched television events globally with a viewership of 1.5 billion, featured AR content across five locations: CCTV Headquarters, Chongqing, Wuxi, Lhasa, and Wuhan. Pixotope Fly enabled precise camera tracking without additional hardware, even in low-light conditions, supporting stable real-time compositing for a live audience.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/cctv-revolutionizes-live-tv-with-markerless-drone-technology.mp448nonocamera trackingpixotopeflypixotopedronecameratrackingvirtual productiondronehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/drone-tracking-pixotope-fly-used-during-the-spring-gala-festival-broadcasting.mp4/medium.jpgDrone tracking Pixotope Fly used during the Spring Gala festival broadcastingCCTV’s 2025 Spring Gala used Pixotope Fly drones for live AR graphics across five locations, delivering seamless aerial augmented reality.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/drone-tracking-pixotope-fly-used-during-the-spring-gala-festival-broadcasting.mp424nonodronetrackingcameratrackingpixotopevirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpgESPNESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp46nonovirtualstudiovirtualsetvirtualproductionESPNBrazilsportsstudiobroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/CCTV%20Spring%20Gala%20Festival.jpegCCTV Spring Gala FestivalCCTV Spring Gala Festivalhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.pngTV Globo_new studio_credit to TV GloboTV Globo_new studio_credit to TV Globohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s093https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/League_9.jpgLeague_9League_92026-07-02https://www.pixotope.com/blog/release-25.2.0https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/Pixotope%20release%2025.2.0.pngPixotope release 25.2.0Pixotope release 25.2.0https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-22026-02-03https://www.pixotope.com/case-studies/disrupt-arhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpgESPNESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp46nonovirtualstudiovirtualsetvirtualproductionESPNBrazilsportsstudiobroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by PixotopeSVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp4/medium.jpgInside SVT’s Studio 4SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Disrupt%20AR%20running%20virtual%20production%20at%20HPE%20event%20using%20Pixotope%20software.jpegDisrupt AR running virtual production at HPE event using Pixotope softwareDisrupt AR running virtual production at HPE event using Pixotope softwarehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social/Promo-Facebook-Facebook%20image%20post-Jun-10-2025-01-53-57-6325-PM.jpegPromo-Facebook-Facebook image post-Jun-10-2025-01-53-57-6325-PMPromo-Facebook-Facebook image post-Jun-10-2025-01-53-57-6325-PMhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/League_9.jpgLeague_9League_9https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/behind%20the%20scenes%20from%20HPE%20event.jpegbehind the scenes from HPE eventbehind the scenes from HPE eventhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Generic%20production%20photos/105.png105105https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s093https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.pngTV Globo_new studio_credit to TV GloboTV Globo_new studio_credit to TV Globo2026-08-14https://www.pixotope.com/blog/turning-no-into-now-overcoming-broadcaster-barriers-to-virtual-productionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/swedish-broadcaster-svt-uses-pixotope-for-various-programs.mp4/medium.jpgSwedish broadcaster SVT uses Pixotope for various programsSwedish broadcaster SVT reduced setup times to under 15 minutes while creating more captivating broadcasts and here’s how they did it. Using the integrated Pixotope-Erizos virtual production solution, SVT transformed their studio infrastructure to create dynamic, versatile spaces that adapt to any broadcast need - from sports to election coverage.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/swedish-broadcaster-svt-uses-pixotope-for-various-programs.mp4146nonovirtualstudioARaugmentedrealityswedenpixotopevirtualproductiongreenscreenhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ruv-elevates-olympic-broadcasting-with-pixotope-ar-graphics.mp4/medium.jpgRÚV Elevates Olympic Broadcasting with Pixotope AR graphicsIceland's RÚV leveraged Pixotope's real-time rendering and AR compositing to produce Olympic broadcasts from minimal studio space. The platform's virtual studio and dynamic graphics capabilities eliminated physical set requirements while maintaining broadcast-grade output.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ruv-elevates-olympic-broadcasting-with-pixotope-ar-graphics.mp468nonovirtualstudioARaugmentedrealitysportsOlympicssportsbroadcasthttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/90ACE4D5-5726-49C9-A672-F13E27FBC02F_1_105_c%20(1).jpeg90ACE4D5-5726-49C9-A672-F13E27FBC02F_1_105_c (1)90ACE4D5-5726-49C9-A672-F13E27FBC02F_1_105_c (1)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h30m15s147.pngvlcsnap-2025-04-29-09h30m15s147vlcsnap-2025-04-29-09h30m15s147https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibration2026-07-02https://www.pixotope.com/case-studies/ruvhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ruv-elevates-olympic-broadcasting-with-pixotope-ar-graphics.mp4/medium.jpgRÚV Elevates Olympic Broadcasting with Pixotope AR graphicsIceland's RÚV leveraged Pixotope's real-time rendering and AR compositing to produce Olympic broadcasts from minimal studio space. The platform's virtual studio and dynamic graphics capabilities eliminated physical set requirements while maintaining broadcast-grade output.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ruv-elevates-olympic-broadcasting-with-pixotope-ar-graphics.mp468nonovirtualstudioARaugmentedrealitysportsOlympicssportsbroadcasthttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpgESPNESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp46nonovirtualstudiovirtualsetvirtualproductionESPNBrazilsportsstudiobroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by PixotopeSVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp4/medium.jpgInside SVT’s Studio 4SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/icelandic-broadcaster-ruv-using-pixotope-graphics-for-virtual-studio.mp4/medium.jpgIcelandic broadcaster RUV using Pixotope graphics for virtual studioIceland's RÚV used Pixotope's real-time AR and virtual studio tech to transform their sports coverage from a compact studio. Dynamic virtual environments replaced physical sets, delivering broadcast-quality sports analysis while cutting production complexity. High-end results, minimal space required.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/icelandic-broadcaster-ruv-using-pixotope-graphics-for-virtual-studio.mp431nonoARvirtualsetvirtual 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Globo2026-08-14https://www.pixotope.com/blog/sinfaii-metanee-chaiyasith-pixotope-application-specialisthttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Team%20and%20company%20culture/LINE_ALBUM_2022_12_22_221222_7.jpgLINE_ALBUM_2022_12_22_221222_7LINE_ALBUM_2022_12_22_221222_7https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Team%20and%20company%20culture/LINE_ALBUM_2022_12_22_221222_7-1.jpgLINE_ALBUM_2022_12_22_221222_7-1LINE_ALBUM_2022_12_22_221222_7-1https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmed2025-09-04https://www.pixotope.com/blog/camera-tracking-for-virtual-productionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/cctv-implements-pixotope-for-real-time-xr-graphics-on-large-scale-led-volume.m4v/medium.jpgCCTV Implements Pixotope for Real-Time XR Graphics on Large-Scale LED VolumeCCTV’s primetime news production leveraged Pixotope’s real-time XR graphics solution to transform a 50-metre-long, 10-metre-high LED volume into an immersive broadcast studio. With four Pixotope engines running in parallel, the broadcast team changed scenes instantly, layered interactive CG elements, and delivered an entirely new visual experience — marking the station’s first true XR implementation and setting a foundation for future large-scale virtual productions.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/cctv-implements-pixotope-for-real-time-xr-graphics-on-large-scale-led-volume.m4v105nonoExtendedrealityPixotopeLEDwallvirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4/medium.jpgVirtual Production at the Dota 2 International Using Pixotope XR EditiontThe Dota 2 International tournament featured a large-scale virtual production powered by Pixotope XR Edition and an extensive LED wall. This case study explains how the production team managed real-time XR graphics, integrated live gameplay feeds, and coordinated multiple camera angles to create an immersive esports broadcast. 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Capturing each athlete took approximately 2–5 minutes, with processing requiring around 10 minutes. This streamlined workflow allowed for on-site avatar creation, which could then be seamlessly applied into the Viz scene as an AR layer.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/pixotope-living-photo-used-during-olympic-games.mp435nonosportsLivingPhotovirtualproductionbroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Pixotope%20Reveal/reveal_advertising_half.pngreveal_advertising_halfreveal_advertising_halfhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/Pixotope%20Living%20Photo.pngPixotope Living PhotoPixotope Living Photohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/image__20_.pngimage__20_image__20_https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/EMAV%20XR%20studio.jpgEMAV XR studioEMAV XR studio2025-09-01https://www.pixotope.com/blog/new-release-23.1.0https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/Pixotope%20-%20ProductRelease_Halo_Templates_linkedIn%201200%20x%20627px%20(3)-2.pngPixotope - ProductRelease_Halo_Templates_linkedIn 1200 x 627px (3)-2Pixotope - ProductRelease_Halo_Templates_linkedIn 1200 x 627px (3)-22025-09-04https://www.pixotope.com/news/pixotope-brings-broadcast-ar-technology-to-singapore-national-day-paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/EMAV%20XR%20studio.jpgEMAV XR studioEMAV XR studiohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Screenshot%202021-10-11%20133003.pngScreenshot 2021-10-11 133003Screenshot 2021-10-11 133003https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Pixotope%20Reveal/reveal_advertising_half.pngreveal_advertising_halfreveal_advertising_halfhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/image__20_.pngimage__20_image__20_https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmed2025-08-27https://www.pixotope.com/news/pixotope-announces-expansion-in-apac-regionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/image__20_.pngimage__20_image__20_https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/EMAV%20XR%20studio.jpgEMAV XR studioEMAV XR studiohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/Pixotope%20-%20ProductRelease_Halo_Templates_linkedIn%201200%20x%20627px%20(2).pngPixotope - 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Bad weather, a small crew, or limited venue access can all get in the way. Pixotope Fly solves this by letting you record clean aerial footage on location, bring it back to the studio, play it in over SDI, and track it like a live camera feed. This opens up creative possibilities you would otherwise miss. You can build show opens from iconic real-world locations, add sponsor graphics to landmark footage, or prototype AR looks before committing to a full production.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/introducing-pixotope-camera-tracking-pixotope-fly.mov71nononewscamera 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(5)-1https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/Pixotope%20Fly%20.pngPixotope Fly Pixotope Fly https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Promo-Website-Website%20full%20width-2.jpegPromo-Website-Website full width-2Promo-Website-Website full width-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/icon_environment.pngicon_environmenticon_environmenthttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Generic%20production%20photos/Promo-Facebook-Facebook%20image%20post%20(2)-2.jpegPromo-Facebook-Facebook image post (2)-2Promo-Facebook-Facebook image post 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11-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/image__20_.pngimage__20_image__20_2025-08-27https://www.pixotope.com/blog/pixotope-26.2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/Pixotope%20-%20ProductRelease_26-2.pngPixotope - ProductRelease_26-2Pixotope - ProductRelease_26-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Software%20Images/Pixotope%20Live%20Controller.pngPixotope Live ControllerPixotope Live Controller2026-08-14https://www.pixotope.com/news/pixotope-adds-smpte-st-2110-support-across-its-licenseshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/EMAV%20XR%20studio.jpgEMAV XR studioEMAV XR 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teaser2026-08-13https://www.pixotope.com/news/pixotope-wins-two-awards-at-digital-studio-india-me-awards-2025https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Pixotope%20Reveal/reveal_advertising_half.pngreveal_advertising_halfreveal_advertising_halfhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/EMAV%20XR%20studio.jpgEMAV XR studioEMAV XR studiohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Awards/2025_Digital%20Media%20Awards.jpeg2025_Digital Media Awards2025_Digital Media Awardshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/image__20_.pngimage__20_image__20_2025-11-17https://www.pixotope.com/blog/stagnation-on-air-production-graphics-unreal-engine-untapped-potentialhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV 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This case study explains how the production team managed real-time XR graphics, integrated live gameplay feeds, and coordinated multiple camera angles to create an immersive esports broadcast. Learn more about the technical setup and workflow in our video case study.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4163nonoExtendedrealityPixotopeesportsXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/cctv-implements-pixotope-for-real-time-xr-graphics-on-large-scale-led-volume.m4v/medium.jpgCCTV Implements Pixotope for Real-Time XR Graphics on Large-Scale LED VolumeCCTV’s primetime news production leveraged Pixotope’s real-time XR graphics solution to transform a 50-metre-long, 10-metre-high LED volume into an immersive broadcast studio. With four Pixotope engines running in parallel, the broadcast team changed scenes instantly, layered interactive CG elements, and delivered an entirely new visual experience — marking the station’s first true XR implementation and setting a foundation for future large-scale virtual productions.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/cctv-implements-pixotope-for-real-time-xr-graphics-on-large-scale-led-volume.m4v105nonoExtendedrealityPixotopeLEDwallvirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/KBS%20using%20XR%20at%20elections.jpgKBS using XR at electionsKBS using XR at electionshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/Dota%202_resized_XR.pngDota 2_resized_XRDota 2_resized_XR2026-02-03https://www.pixotope.com/news/pixotope-program-for-virtual-production-studentshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Pixotope%20Education%20Program/PixotopePocketWorkshop_Stills_10.jpgPixotopePocketWorkshop_Stills_10PixotopePocketWorkshop_Stills_10https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Pixotope%20Reveal/reveal_advertising_half.pngreveal_advertising_halfreveal_advertising_halfhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/image__20_.pngimage__20_image__20_https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/EMAV%20XR%20studio.jpgEMAV XR studioEMAV XR studio2025-08-27https://www.pixotope.com/case-studies/tv-la-7https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp4/medium.jpgInside SVT’s Studio 4SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpgESPNESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp46nonovirtualstudiovirtualsetvirtualproductionESPNBrazilsportsstudiobroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/PIXOTOPE%204%20SUB%20CORREGIDO.mp4/medium.jpgPIXOTOPE 4 SUB CORREGIDOPIXOTOPE 4 SUB CORREGIDOhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/PIXOTOPE%204%20SUB%20CORREGIDO.mp4226nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by PixotopeSVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2023-03-07-13h03m27s722.pngvlcsnap-2023-03-07-13h03m27s722vlcsnap-2023-03-07-13h03m27s722https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.pngTV Globo_new studio_credit to TV GloboTV Globo_new studio_credit to TV Globohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/League_9.jpgLeague_9League_9https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s0932026-08-14https://www.pixotope.com/blog/is-virtual-production-simply-becoming-media-productionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality 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Real-Time AR: League of Legends Champion Akali Performs Live at Shanghai LPL FinalsPixotope rendered League of Legends champion Akali in real-time with motion capture, ray-traced shadows, and synchronized arena lighting for 18,000-seat live performance.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/pixotope-real-time-ar-league-of-legends-champion-akali-performs-live-at-shanghai-lpl-finals.mp465nonoARrealtimegraphicsaugmentedrealityleagueoflegendspixotopehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/live-ar-interview-pixotope-composites-league-of-legends-akali-with-real-host-at-riot-games-event.mp4/medium.jpgLive AR Interview: Pixotope Composites League of Legends' Akali with Real Host at Riot Games EventPixotope combined live motion capture, facial animation, and real-time rendering for unscripted AR interview between virtual champion Akali and live host at Shanghai arena.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/live-ar-interview-pixotope-composites-league-of-legends-akali-with-real-host-at-riot-games-event.mp4113nonoARaugmentedrealityvirtualproductionbroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp4/medium.jpgInside SVT’s Studio 4SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by PixotopeSVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/LPL%20Akali%20getting%20interviewed%20live.pngLPL Akali getting interviewed liveLPL Akali getting interviewed livehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h29m38s132.pngvlcsnap-2025-04-29-09h29m38s132vlcsnap-2025-04-29-09h29m38s132https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.pngTV Globo_new studio_credit to TV GloboTV Globo_new studio_credit to TV Globohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/League_9.jpgLeague_9League_9https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s093https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h30m15s147.pngvlcsnap-2025-04-29-09h30m15s147vlcsnap-2025-04-29-09h30m15s1472026-08-14https://www.pixotope.com/news/pixotope-platformhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Pixotope%20Pixofjord.pngPixotope PixofjordPixotope Pixofjordhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/news.pixotope.comhubfsPromo-Website-Website%20full%20width-1-1.jpegnews.pixotope.comhubfsPromo-Website-Website full width-1-1news.pixotope.comhubfsPromo-Website-Website full width-1-1https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/EMAV%20XR%20studio.jpgEMAV XR studioEMAV XR studiohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Pixotope_Platform.pngPixotope_PlatformPixotope_Platformhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Pixotope%20Reveal/reveal_advertising_half.pngreveal_advertising_halfreveal_advertising_half2026-08-31https://www.pixotope.com/case-studies/sequin-arhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp4/medium.jpgInside SVT’s Studio 4SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by PixotopeSVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpgESPNESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp46nonovirtualstudiovirtualsetvirtualproductionESPNBrazilsportsstudiobroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/1711822740592-shadow.jpg1711822740592-shadow1711822740592-shadowhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2024-08-23-13h06m39s312.pngvlcsnap-2024-08-23-13h06m39s312vlcsnap-2024-08-23-13h06m39s312https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/League_9.jpgLeague_9League_9https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/1711822740647.jpeg17118227406471711822740647https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.pngTV Globo_new studio_credit to TV GloboTV Globo_new studio_credit to TV Globohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/1711822740118.jpg17118227401181711822740118https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2024-08-23-11h28m48s227.pngvlcsnap-2024-08-23-11h28m48s227vlcsnap-2024-08-23-11h28m48s227https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/sequin%20ar.pngsequin arsequin arhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s093https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2024-08-23-13h12m44s543.pngvlcsnap-2024-08-23-13h12m44s543vlcsnap-2024-08-23-13h12m44s5432025-11-18https://www.pixotope.com/case-studies/zara-kidshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp4/medium.jpgInside SVT’s Studio 4SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpgESPNESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp46nonovirtualstudiovirtualsetvirtualproductionESPNBrazilsportsstudiobroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by PixotopeSVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/1770649138850.jpg17706491388501770649138850https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s093https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/06208644406-ult2.jpg06208644406-ult206208644406-ult2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/League_9.jpgLeague_9League_9https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/1770649139435.jpg17706491394351770649139435https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.pngTV Globo_new studio_credit to TV GloboTV Globo_new studio_credit to TV Globo2026-08-12