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With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/baltimore-ravens-are-brought-to-life-with-mixed-reality.mp4/medium.jpgBaltimore Ravens are brought to life with Mixed RealityPixotope real-time AR rendered giant Baltimore Ravens mascot for live NFL broadcast, compositing oversized character into stadium with tracked cameras and photorealistic lighting.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/baltimore-ravens-are-brought-to-life-with-mixed-reality.mp475nonoARaugmentedrealityPixotopesportssportsbroadcastmixedrealityhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by Pixotope.SVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. 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2_resized_XRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmed2025-12-04https://www.pixotope.com/blog/pixotope-snapshot-creative-engineer-patrick-fordhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV 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(1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Team%20and%20company%20culture/IMG_5934.jpgIMG_5934IMG_5934https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmed2025-09-03https://www.pixotope.com/news/pixotope-wins-two-awards-at-digital-studio-india-me-awards-2025https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Reveal/reveal_advertising_half.pngreveal_advertising_halfreveal_advertising_halfhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/image__20_.pngimage__20_image__20_https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Awards/2025_Digital%20Media%20Awards.jpeg2025_Digital Media Awards2025_Digital Media Awardshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/EMAV%20XR%20studio.jpgEMAV XR studioEMAV XR studio2025-11-17https://www.pixotope.com/case-studies/dota-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpgESPNESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp46nonovirtualstudiovirtualsetvirtualproductionESPNBrazilsportsstudiobroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp4/medium.jpgInside SVT’s Studio 4SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4/medium.jpgVirtual Production at the Dota 2 International Using Pixotope XR EditiontThe Dota 2 International tournament featured a large-scale virtual production powered by Pixotope XR Edition and an extensive LED wall. This case study explains how the production team managed real-time XR graphics, integrated live gameplay feeds, and coordinated multiple camera angles to create an immersive esports broadcast. 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Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.pngTV Globo_new studio_credit to TV GloboTV Globo_new studio_credit to TV Globohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s093https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/Dota%202%20International.pngDota 2 InternationalDota 2 Internationalhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/League_9.jpgLeague_9League_9https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmed2025-11-18https://www.pixotope.com/blog/pixotope-12-releasedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality 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Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. 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With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by Pixotope.SVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. 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Bad weather, a small crew, or limited venue access can all get in the way. Pixotope Fly solves this by letting you record clean aerial footage on location, bring it back to the studio, play it in over SDI, and track it like a live camera feed. This opens up creative possibilities you would otherwise miss. You can build show opens from iconic real-world locations, add sponsor graphics to landmark footage, or prototype AR looks before committing to a full production.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/introducing-pixotope-camera-tracking-pixotope-fly.mov71nononewscamera trackingsportsdronebroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/viacom18_-_jiocinema_campus_-_virtual_production%20(1080p).mp4/medium.jpgJiohot start using Pixotope duringTATA IPL 2024viacom18_-_jiocinema_campus_-_virtual_production (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/viacom18_-_jiocinema_campus_-_virtual_production%20(1080p).mp453nonovirtualstudioARVirtualProductionModernStudioaugmentedrealityIPLArenacricketIndianPremierLeagueDigitalDisplaysCricketThemeIndiahttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/pixotope-enables-real-time-mixed-reality-for-carnival-cruise.mp4/medium.jpgPixotope Enables Real-Time Mixed Reality for Carnival CruisePixotope transformed Levi’s Stadium into a tropical paradise for Carnival Cruise, delivering stunning real-time virtual graphics in a live broadcast.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/pixotope-enables-real-time-mixed-reality-for-carnival-cruise.mp430nonoARaugmentedrealityimmersiveingameadvertisingadvertisinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4/medium.jpgVirtual Production at the Dota 2 International Using Pixotope XR EditiontThe Dota 2 International tournament featured a large-scale virtual production powered by Pixotope XR Edition and an extensive LED wall. This case study explains how the production team managed real-time XR graphics, integrated live gameplay feeds, and coordinated multiple camera angles to create an immersive esports broadcast. Learn more about the technical setup and workflow in our video case study.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4163nonoExtendedrealityPixotopeesportsXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/swedish-broadcaster-svt-uses-pixotope-for-various-programs.mp4/medium.jpgSwedish broadcaster SVT uses Pixotope for various programsSwedish broadcaster SVT reduced setup times to under 15 minutes while creating more captivating broadcasts and here’s how they did it. Using the integrated Pixotope-Erizos virtual production solution, SVT transformed their studio infrastructure to create dynamic, versatile spaces that adapt to any broadcast need - from sports to election coverage.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/swedish-broadcaster-svt-uses-pixotope-for-various-programs.mp4146nonovirtualstudioARaugmentedrealityswedenpixotopevirtualproductiongreenscreenhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/freelens-showreel-live-events-game-shows-and-corporate-content-with-pixotope.mp4/medium.jpgFreeLens Showreel: Live Events, Game Shows, and Corporate Content with PixotopeFreeLens, an award-winning creative studio in Luxembourg, uses Pixotope's real-time graphics across live events, game shows, commercials, and corporate content. This showreel spans three standout projects: a NewSpace Europe conference where FreeLens turned the venue ceiling into an immersive space sky, Take Off, Luxembourg's largest TV production and first science challenge show, shot in a 600 sqm studio with over 20 cameras, and Ferrero's Career Bites, a fully virtual live event series that won the Leo Award for Best Event / Live Experience. See how FreeLens uses Pixotope for virtual sets, augmented reality, and broadcast graphics.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/freelens-showreel-live-events-game-shows-and-corporate-content-with-pixotope.mp4467nonovirtualstudioARvirtualsetaugmentedrealityimmersivevirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/design-on-a-dime-using-pixotope-fly-for-camera-tracking.mp4/medium.jpgDesign on a Dime using Pixotope Fly for camera trackingYou can't place tracking markers on a cricket pitch during a live T10 match, which is exactly the challenge with AR graphics in live sports. For the Indian Street Premier League broadcast, Design on a Dime used Pixotope Fly for markerless drone camera tracking, keeping AR graphics locked to the field in real time. When markers aren't an option, markerless tracking makes it possible. See how Pixotope Fly solves camera tracking for live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/design-on-a-dime-using-pixotope-fly-for-camera-tracking.mp428nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/NRK_Olympic%20Games%202026.mov/medium.jpgNRK virtual studio for winter Olympic Games in 2026The Olympic virtual studio built for Norwegian broadcaster NRK shows what's possible when Pixotope Graphics, Pixotope Tracking and Erizos work at full capacity. The virtual environment feels architectural, expansive and premium, without the physical constraints or cost of traditional broadcast set builds. This is real-time virtual graphics doing what physical set construction simply cannot.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/NRK_Olympic%20Games%202026.mov131nonoAugmentedRealityAROlympicgameshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/2025-super-bowl-powered-by-pixotope.mp4/medium.jpg2025 Super Bowl powered by Pixotope2025-super-bowl-powered-by-pixotopehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/2025-super-bowl-powered-by-pixotope.mp494nonosportspixotopevirtualproductionbroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/cctv-implements-pixotope-for-real-time-xr-graphics-on-large-scale-led-volume.m4v/medium.jpgCCTV Implements Pixotope for Real-Time XR Graphics on Large-Scale LED VolumeCCTV’s primetime news production leveraged Pixotope’s real-time XR graphics solution to transform a 50-metre-long, 10-metre-high LED volume into an immersive broadcast studio. With four Pixotope engines running in parallel, the broadcast team changed scenes instantly, layered interactive CG elements, and delivered an entirely new visual experience — marking the station’s first true XR implementation and setting a foundation for future large-scale virtual productions.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/cctv-implements-pixotope-for-real-time-xr-graphics-on-large-scale-led-volume.m4v105nonoExtendedrealityPixotopeLEDwallvirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/how-la-7-television-transformed-one-studio-into-unlimited-virtual-sets.mp4/medium.jpgHow La 7 Television Transformed One Studio into Unlimited Virtual SetsRegional Spanish broadcaster La 7 Television used Pixotope to turn a single physical studio into an all-in-one virtual production environment, combining augmented reality, virtual sets, and subtitling in one system. Head of Production Vicente Pomares explains how his team can now build any space they imagine. Learn how La 7 uses Pixotope for AR, virtual sets, and real-time graphics without the limits of a fixed physical stage.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/how-la-7-television-transformed-one-studio-into-unlimited-virtual-sets.mp4226nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN%20Pelas%20Quadras.mp4/medium.jpgESPN Brazil using Pixotope for various virtual setsESPN Pelas Quadrashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN%20Pelas%20Quadras.mp4147nonoPelasQuadrasvirtualstudioARESPNBrasilTênisBrasilpixotopevirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/FDJ%20-%20Tirage%20EuroDreams%20-%20EuroDreams%20du%2017%20mars%202025%20-%20R%C3%A9sultat%20officiel.mp4/medium.jpgFDJ - Tirage EuroDreams - EuroDreams du 17 mars 2025 - Résultat officielFDJ - Tirage EuroDreams - EuroDreams du 17 mars 2025 - Résultat officielhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/FDJ%20-%20Tirage%20EuroDreams%20-%20EuroDreams%20du%2017%20mars%202025%20-%20R%C3%A9sultat%20officiel.mp435nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Kroger%20Cart%20race.mp4/medium.jpgKroger Cart raceThe Houston Texans' game entertainment team brought mixed reality to sponsorship with a Hot Wheels-inspired in-game promotion presented by Kroger, and they chose Pixotope to power it. Working with technology partners Quince Imaging and stYpe, the team used multiple tracked cameras and Unreal Engine to add a new dimension to a classic in-game element.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Kroger%20Cart%20race.mp430nonoARaugmentedrealitysportsmixedrealityvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/baltimore-ravens-are-brought-to-life-with-mixed-reality.mp4/medium.jpgBaltimore Ravens are brought to life with Mixed RealityPixotope real-time AR rendered giant Baltimore Ravens mascot for live NFL broadcast, compositing oversized character into stadium with tracked cameras and photorealistic lighting.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/baltimore-ravens-are-brought-to-life-with-mixed-reality.mp475nonoARaugmentedrealityPixotopesportssportsbroadcastmixedrealityhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/cctv-revolutionizes-live-tv-with-markerless-drone-technology.mp4/medium.jpgCCTV revolutionizes Live TV with Markerless Drone TechnologyFor the 2025 Spring Festival Gala, China Central Television (CCTV) integrated Pixotope Fly’s drone camera tracking technology to enhance its live broadcast with real-time aerial augmented reality (AR) graphics. The gala, one of the most-watched television events globally with a viewership of 1.5 billion, featured AR content across five locations: CCTV Headquarters, Chongqing, Wuxi, Lhasa, and Wuhan. Pixotope Fly enabled precise camera tracking without additional hardware, even in low-light conditions, supporting stable real-time compositing for a live audience.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/cctv-revolutionizes-live-tv-with-markerless-drone-technology.mp448nonocamera trackingpixotopeflypixotopedronecameratrackingvirtual productiondronehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/virtual%20studio%20of%20Videoreport%20Canarias.jpgvirtual studio of Videoreport Canariasvirtual studio of Videoreport Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Asian%20Games.jpgAsian GamesAsian 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This marked TF1's shift to real-time game engine technology for live news production, bridging traditional broadcast workflows with modern AR capabilities in a confined newsroom environment.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/pixotope-delivers-real-time-ar-graphics-for-tf1s-french-municipal-election-coverage-in-live-newsroom.mp4137nonovirtualstudiomixedrealitypixotopeelectionshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by Pixotope.SVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ezgif.com-gif-maker%20(5)-2.gifezgif.com-gif-maker (5)-2ezgif.com-gif-maker (5)-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.pngTV Globo_new studio_credit to TV GloboTV Globo_new studio_credit to TV Globohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Imported_Blog_Media/TF1-1.jpgTF1-1TF1-1https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s093https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Imported_Blog_Media/TF1%20(2)-1.pngTF1 (2)-1TF1 (2)-1https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/League_9.jpgLeague_9League_9https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/TF1%2B(3).pngTF1+(3)TF1+(3)2025-11-18https://www.pixotope.com/cookie-policyhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/empty.pngemptyempty2023-08-01https://www.pixotope.com/products/living-photohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/Living%20Photo.mp4/medium.jpgLiving PhotoLiving Photohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/Living%20Photo.mp421nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/Courtesy%20of%20SkySports.mp4/medium.jpgCourtesy of SkySportsCourtesy of SkySportshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/Courtesy%20of%20SkySports.mp425nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/pixotope-living-photo-used-during-olympic-games.mp4/medium.jpgPixotope Living Photo used during Olympic GamesPixotope Living Photo enhanced BBC Sport’s Olympic Virtual Studio production by enabling the integration of player avatars that tracked the camera, making athletes appear as if they were physically present in the studio. Capturing each athlete took approximately 2–5 minutes, with processing requiring around 10 minutes. This streamlined workflow allowed for on-site avatar creation, which could then be seamlessly applied into the Viz scene as an AR layer.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/pixotope-living-photo-used-during-olympic-games.mp435nonosportsLivingPhotovirtualproductionbroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/video-camera_2856636.pngvideo-camera_2856636video-camera_2856636https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/toepassing_100kg.jpegtoepassing_100kgtoepassing_100kghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/icon_money.pngicon_moneyicon_moneyhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Icons/cohesion_8566595.pngcohesion_8566595cohesion_8566595https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmed2026-02-23https://www.pixotope.com/newshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/empty.pngemptyemptyhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/EMAV%20XR%20studio.jpgEMAV 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regionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_Motion/Pixotope%20Motion.pngPixotope MotionPixotope Motionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/d&b%20Solutions%20and%20Pixotope%20Agreement.jpgd&b Solutions and Pixotope Agreementd&b Solutions and Pixotope Agreementhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/EMAV%20studio%20Portugal.jpegEMAV studio PortugalEMAV studio Portugal2026-01-07https://www.pixotope.com/vision-thank-youhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmed2025-06-10https://www.pixotope.com/blog/partner-spotlight-anomalyst-studio-brings-vp-to-south-east-asia-pixotopehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV 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production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp46nonovirtualstudiovirtualsetvirtualproductionESPNBrazilsportsstudiobroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp4/medium.jpgInside SVT’s Studio 4SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by Pixotope.SVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.pngTV Globo_new studio_credit to TV GloboTV Globo_new studio_credit to TV Globohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s093https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/League_9.jpgLeague_9League_9https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/CCTV-Pixotope.pngCCTV-PixotopeCCTV-Pixotope2025-08-25https://www.pixotope.com/birtv-2025https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4/medium.jpgVirtual Production at the Dota 2 International Using Pixotope XR EditiontThe Dota 2 International tournament featured a large-scale virtual production powered by Pixotope XR Edition and an extensive LED wall. This case study explains how the production team managed real-time XR graphics, integrated live gameplay feeds, and coordinated multiple camera angles to create an immersive esports broadcast. Learn more about the technical setup and workflow in our video case study.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4163nonoExtendedrealityPixotopeesportsXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_talent%20tracking/talent-tracking-how-it-works.giftalent-tracking-how-it-workstalent-tracking-how-it-workshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Reveal/reveal_advertising_half%20(1).pngreveal_advertising_half (1)reveal_advertising_half (1)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/Beijing.jpgBeijingBeijinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/Pixotope%20-%20ProductRelease_Halo_Templates_linkedIn%201200%20x%20627px%20(3)-4.pngPixotope - ProductRelease_Halo_Templates_linkedIn 1200 x 627px (3)-4Pixotope - ProductRelease_Halo_Templates_linkedIn 1200 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Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip 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This case study explains how the production team managed real-time XR graphics, integrated live gameplay feeds, and coordinated multiple camera angles to create an immersive esports broadcast. Learn more about the technical setup and workflow in our video case study.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4163nonoExtendedrealityPixotopeesportsXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/Pixotope_alignment_digitalTwin.mp4/medium.jpgPixotope LED wall alignment with digital twinSetting up an XR stage means aligning LED walls, managing AR extensions, and keeping virtual graphics locked to physical surfaces across every camera move. This walkthrough covers how Pixotope XR handles the full workflow, from automatic LED wall alignment using our Digital Twin to real-time AR set extension and color matching. 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With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by Pixotope.SVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. 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Pixotope Fly enabled precise camera tracking without additional hardware, even in low-light conditions, supporting stable real-time compositing for a live audience.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/cctv-revolutionizes-live-tv-with-markerless-drone-technology.mp448nonocamera trackingpixotopeflypixotopedronecameratrackingvirtual productiondronehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/drone-tracking-pixotope-fly-used-during-the-spring-gala-festival-broadcasting.mp4/medium.jpgDrone tracking Pixotope Fly used during the Spring Gala festival broadcastingCCTV’s 2025 Spring Gala used Pixotope Fly drones for live AR graphics across five locations, delivering seamless aerial augmented reality.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/drone-tracking-pixotope-fly-used-during-the-spring-gala-festival-broadcasting.mp424nonodronetrackingcameratrackingpixotopevirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/sequin%20ar.pngsequin arsequin arhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/Mark_Solid_Black.pngMark_Solid_BlackMark_Solid_Blackhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s093https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Promo-Facebook-Facebook%20image%20post-3.jpegPromo-Facebook-Facebook image post-3Promo-Facebook-Facebook image post-3https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Promo-Facebook-Facebook%20image%20post%20(1)-4.jpegPromo-Facebook-Facebook image post (1)-4Promo-Facebook-Facebook image post (1)-4https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/empty.pngemptyemptyhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2024-09-27-09h39m41s166.pngvlcsnap-2024-09-27-09h39m41s166vlcsnap-2024-09-27-09h39m41s166https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.pngTV Globo_new studio_credit to TV GloboTV Globo_new studio_credit to TV Globohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/105.png105105https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/CCTV%20Spring%20Gala%20Festival.jpegCCTV Spring Gala FestivalCCTV Spring Gala Festivalhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/League_9.jpgLeague_9League_9https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/BBC%20World%20Cup%202026/BBC_2026-fifa-world-cup_studio_182-1536x864.jpgBBC_2026-fifa-world-cup_studio_182-1536x864BBC_2026-fifa-world-cup_studio_182-1536x8642026-01-07https://www.pixotope.com/blog/xr-files-achieve-seamless-xr-production-with-pixotope-led-wall-alignment-feature-pixotopehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/Pixotope_alignment_digitalTwin.mp4/medium.jpgPixotope LED wall alignment with digital twinSetting up an XR stage means aligning LED walls, managing AR extensions, and keeping virtual graphics locked to physical surfaces across every camera move. This walkthrough covers how Pixotope XR handles the full workflow, from automatic LED wall alignment using our Digital Twin to real-time AR set extension and color matching. Pixotope XR runs on standard broadcast infrastructure. No custom processing boxes, no proprietary hardware dependencies. Your existing SDI/IP routers, switchers, commodity LED panels, and any tracking system that speaks standard protocols. Used by Fox Sports, TV Globo, TF1, Formosa TV, and productions like the Dota 2 International esports tournament.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/Pixotope_alignment_digitalTwin.mp478nonoLEDvolumeextendedrealitydigitaltwinLEDLEDalignmentpixotopeXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/vlcsnap-2023-03-17-11h25m32s494.pngvlcsnap-2023-03-17-11h25m32s494vlcsnap-2023-03-17-11h25m32s494https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera tracking2026-03-24https://www.pixotope.com/blog/turning-no-into-now-overcoming-broadcaster-barriers-to-virtual-productionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ruv-elevates-olympic-broadcasting-with-pixotope-ar-graphics.mp4/medium.jpgRÚV Elevates Olympic Broadcasting with Pixotope AR graphicsIceland's RÚV leveraged Pixotope's real-time rendering and AR compositing to produce Olympic broadcasts from minimal studio space. The platform's virtual studio and dynamic graphics capabilities eliminated physical set requirements while maintaining broadcast-grade output.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ruv-elevates-olympic-broadcasting-with-pixotope-ar-graphics.mp468nonovirtualstudioARaugmentedrealitysportsOlympicssportsbroadcasthttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/swedish-broadcaster-svt-uses-pixotope-for-various-programs.mp4/medium.jpgSwedish broadcaster SVT uses Pixotope for various programsSwedish broadcaster SVT reduced setup times to under 15 minutes while creating more captivating broadcasts and here’s how they did it. Using the integrated Pixotope-Erizos virtual production solution, SVT transformed their studio infrastructure to create dynamic, versatile spaces that adapt to any broadcast need - from sports to election coverage.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/swedish-broadcaster-svt-uses-pixotope-for-various-programs.mp4146nonovirtualstudioARaugmentedrealityswedenpixotopevirtualproductiongreenscreenhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/90ACE4D5-5726-49C9-A672-F13E27FBC02F_1_105_c%20(1).jpeg90ACE4D5-5726-49C9-A672-F13E27FBC02F_1_105_c (1)90ACE4D5-5726-49C9-A672-F13E27FBC02F_1_105_c (1)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h30m15s147.pngvlcsnap-2025-04-29-09h30m15s147vlcsnap-2025-04-29-09h30m15s1472026-07-02https://www.pixotope.com/solutions/extended-realityhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/A%20Video%20Showreel%20of%20Extended%20Reality%20(XR)%20Solutions%20by%20Pixotope.mov/medium.jpgA Video Showreel of Extended Reality (XR) Solutions by PixotopeA Video Showreel of Extended Reality (XR) Solutions by Pixotopehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/A%20Video%20Showreel%20of%20Extended%20Reality%20(XR)%20Solutions%20by%20Pixotope.mov27nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/virtual-production-at-the-dota-2-international-using-pixotope-xr-editiont.mp4/medium.jpgVirtual Production at the Dota 2 International Using Pixotope XR EditiontThe Dota 2 International tournament featured a large-scale virtual production powered by Pixotope XR Edition and an extensive LED wall. This case study explains how the production team managed real-time XR graphics, integrated live gameplay feeds, and coordinated multiple camera angles to create an immersive esports broadcast. 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Studio 4SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/alter-ego-show-tests.mp4/medium.jpgAlter Ego show testsPixotope delivered real-time augmented reality for Fox's Alter Ego, the first US talent competition featuring AR avatars instead of physical performers. The production utilized 8 Pixotope engines and 8 tracked cameras to render 20+ unique characters with multiple costume changes across 11 episodes. Human contestants performed backstage via motion capture while celebrity judges and a 200-person audience watched AR avatars on studio monitors. 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Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. 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Capturing each athlete took approximately 2–5 minutes, with processing requiring around 10 minutes. This streamlined workflow allowed for on-site avatar creation, which could then be seamlessly applied into the Viz scene as an AR layer.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/pixotope-living-photo-used-during-olympic-games.mp435nonosportsLivingPhotovirtualproductionbroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Living%20Photo/vlcsnap-2024-09-12-10h47m44s791.pngvlcsnap-2024-09-12-10h47m44s791vlcsnap-2024-09-12-10h47m44s791https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/EMAV%20XR%20studio.jpgEMAV XR studioEMAV XR studiohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Social%20media%20graphics/image__20_.pngimage__20_image__20_https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Reveal/reveal_advertising_half.pngreveal_advertising_halfreveal_advertising_half2025-09-01https://www.pixotope.com/blog/why-higher-ed-institutions-should-offer-virtual-production-programshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4/medium.jpgSingapore National Day ParadeSingapore National Day Paradehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Singapore%20National%20Day%20Parade.mp4130nonohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp4/medium.jpgCarolina Panthers Showcase (AGAIN) the Mixed-Reality PantherCarolina Panthers Showcase (AGAIN) the Mixed-Reality Pantherhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Carolina%20Panthers%20Showcase%20(AGAIN)%20the%20Mixed-Reality%20Panther.mp433nonoCarolinaPanthersMixedRealityPantherFootballStadiumAnimatedMascothttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4/medium.jpg2021__alter_ego_promo_clip (1080p)2021__alter_ego_promo_clip (1080p)https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/2021__alter_ego_promo_clip%20(1080p).mp4110nonoAugmentedRealityAlterEgoMotionCaptureSingingCompetitionVirtualAvatarshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Vision/resized_Facebook_camera%20tracking.jpegresized_Facebook_camera trackingresized_Facebook_camera trackinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Brand%20Elements/pixotope-white-logo-trimmed.pngpixotope-white-logo-trimmedpixotope-white-logo-trimmedhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Archive_do%20not%20use/Dot/Dot_calibration.pngDot_calibrationDot_calibrationhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Prime-show%20Una%20Hora%20Menos%20goes%20%23AR-high-2.gifPrime-show Una Hora Menos goes #AR-high-2Prime-show Una Hora Menos goes #AR-high-2https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Pixotope%20Education%20Program/frame_4866-1.jpgframe_4866-1frame_4866-12026-07-02https://www.pixotope.com/news/pixotope-acquires-trackmen2025-11-18https://www.pixotope.com/case-studies/videoreport-canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp4/medium.jpgESPNESPN Brazil uses Pixotope virtual production software to create dynamic 360° studios and real-time graphics for NBA, NFL, tennis, and other live sports broadcasts.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/ESPN.mp46nonovirtualstudiovirtualsetvirtualproductionESPNBrazilsportsstudiobroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp4/medium.jpgInside SVT’s Studio 4SVT uses Pixotope virtual production platform to set up virtual studios in under 15 minutes. With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by Pixotope.SVT uses Pixotope to create the virtual studio for the show Vintersurret. Advanced AR graphics and set extensions allow the team to produce engaging broadcasts efficiently while adapting the studio to different creative needs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp472nonovirtualstudiovirtualsetaugmentedrealityARgraphicshttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp4/medium.jpgTV CanariasTV Canariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/TV%20Canarias.mp428nonoHostInteractionStudioDesignVisualElementsTVCanariashttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4260nonobroadcastextendedrealitypixotopevirtualproductionXRhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/TV%20Globo_new%20studio_credit%20to%20TV%20Globo.pngTV Globo_new studio_credit to TV GloboTV Globo_new studio_credit to TV Globohttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2022-05-30-10h18m35s414.pngvlcsnap-2022-05-30-10h18m35s414vlcsnap-2022-05-30-10h18m35s414https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/vlcsnap-2025-04-29-09h25m01s093.pngvlcsnap-2025-04-29-09h25m01s093vlcsnap-2025-04-29-09h25m01s093https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/Promo-Website-Website%20landscape%20content%20(7).jpegPromo-Website-Website landscape 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With years of experience, the SVT team produces more engaging broadcasts while reducing production costs.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/inside-svts-studio-4.mp416nonoSverigesTVPixotopesportsvirtualproductionhttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/icelandic-broadcaster-ruv-using-pixotope-graphics-for-virtual-studio.mp4/medium.jpgIcelandic broadcaster RUV using Pixotope graphics for virtual studioIceland's RÚV used Pixotope's real-time AR and virtual studio tech to transform their sports coverage from a compact studio. Dynamic virtual environments replaced physical sets, delivering broadcast-quality sports analysis while cutting production complexity. High-end results, minimal space required.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/icelandic-broadcaster-ruv-using-pixotope-graphics-for-virtual-studio.mp431nonoARvirtualsetvirtual studiovirtualproductiongraphicsbroadcastinghttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_VS%20AR/svts-vintersurret-virtual-studio-powered-by-pixotope.mp4/medium.jpgSVT’s Vintersurret virtual studio powered by Pixotope.SVT uses Pixotope to create the virtual studio for the show Vintersurret. 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Pixotope Fly enabled precise camera tracking without additional hardware, even in low-light conditions, supporting stable real-time compositing for a live audience.https://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Tracking_Fly/cctv-revolutionizes-live-tv-with-markerless-drone-technology.mp448nonocamera trackingpixotopeflypixotopedronecameratrackingvirtual productiondronehttps://9267851.fs1.hubspotusercontent-na1.net/hubfs/9267851/Graphics_XR/tv-globo-xr-studio.mp4/medium.jpgTV Globo XR studioImagine news broadcasts where presenters naturally interact with virtual elements. 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