On April 21, 2022 – Pixotope, the leader in live augmented reality and virtual production solutions, has announced the acquisition of TrackMen, the expert one-stop shop for real-time 3D camera and talent tracking in the media industry for 25 years. The acquisition is a major step forward for the media industry, bringing together a complete virtual production platform, including graphics, camera tracking, and talent tracking into a single product. This will make it easier than ever for artists to successfully match the virtual camera to the real camera in virtual production scenarios – absolutely critical for achieving the hyper-realistic visuals audiences demand.
TrackMen Gmbh has been acquired by Pixotope Technologies AS and will be integrated into the PIxotope organization and brand.
Who are Pixotope?
Dedication. Determination. Trust. Pixotope is at the forefront of democratizing virtual production and empowering content creators with accessible solutions for boundary-pushing immersive storytelling.
Having been proven on the most demanding live productions in the world, Pixotope offers media content owners and producers a reliable and sustainable Virtual Production Platform on which to build their media business.
Pixotope uniquely allows media creators to tell stories with the visual impact of high-end feature films, combined with the connected and scalable nature of online content and the immersive and social experience of video games.
With global 24/7 operations and a direct presence on four continents, Pixotope Technologies is on a mission to promote accessibility, ease of use, and customer success in Virtual Production for all media creators.
Who are TrackMen?
Founded by Thorsten Mika and Hendrik Fehlis, TrackMen has been developing real-time 3D tracking solutions for the media industry for 25 years, becoming a one-stop-show for camera and talent tracking alongside lens calibration and other associated services.
TrackMen is unique in the market as the only tracking vendor that offers a range of solutions that cover all types of production based on a common software platform.
Why has Pixotope acquired TrackMen?
Adding camera tracking to the Pixotope portfolio will make Virtual Production accessible to more users. Usability and ease of use are recognized by Virtual Production creators as the most important criteria when choosing a solution, and by offering camera tracking alongside our graphic tools, we have created a Virtual Production platform that lowers the complexity of VP and will allow many more media producers to add VP to their toolbox.
What is the benefit for TrackMen?
TrackMen’s passion has always been innovating and engineering great tracking solutions. In coming together with Pixotope, TrackMen can not only make our technology available to a much broader audience but also bring additional benefits to our existing clients such as 24x7 support.
Will there be any job losses as a result of the acquisition?
No, there will be no job losses as a result of the acquisition and the entire TrackMen team will be welcomed into the Pixotope organization.
What will happen to the TrackMen products?
The TrackMen technology lineup is highly complementary to the Pixotope portfolio. Combined we will offer the same breadth of solutions as we do as two organizations today.
Will Pixotope continue to support other tracking solutions?
Yes. While we know many customers will choose to take advantage of an integrated graphics and tracking solution from Pixotope, other customers will want to use alternative tracking solutions and as such we will continue to support other tracking vendors.
Will Pixotope (TrackMen) continue to support other graphics solutions?
Yes. While we know many customers will choose to take advantage of an integrated graphics and tracking solution from Pixotope, other customers will want to use alternative graphics solutions and as such we will continue to support other graphics vendors.
Who should I contact regarding sales or support for TrackMen products now?
If you are already engaged with the TrackMen team regarding an existing or upcoming deployment, we would encourage you to continue that contact, otherwise, please contact us through the Pixotope website and we’ll connect you with the right person.