Strategic partnership brings together the UK's leading AVLM integrator and the world's foremost real-time virtual production software platform to deliver immersive broadcast and corporate XR experiences.
Oslo, Norway - April 8, 2026 - d&b solutions, the London-Headquartered Audio-Visual, Lighting and Media (AVLM) group and one of the UK's most respected end-to-end technology integration specialists, today announced a strategic partnership with Pixotope Technologies AS, the Oslo-based software company widely regarded as the world's leading real-time virtual production platform. Under the partnership, d&b solutions will add Pixotope to its portfolio of trusted solutions for broadcast XR, augmented reality (AR), and virtual studio deployments across both broadcast and corporate clients.
The partnership aligns two organizations whose capabilities are uniquely complementary. d&b solutions - encompassing specialist brands including White Light, Production AV, ELP and Dobson Sound - offers clients complete project development, system planning, installation, maintenance, and managed services across markets including theatre, broadcast, corporate events, live music, sports, themed attractions, and education. Pixotope, meanwhile, develops the end-to-end real-time virtual production software and tracking that powers some of the world's most demanding live productions, including the Super Bowl, Eurovision Song Contest, Fox Sports NFL on Sunday, TNT Sports, CBS Evening News and major broadcasts across the entertainment, sports, news and weather sectors.
By combining d&b solutions' deep integration expertise, client-centric approach and passion for delivering innovative projects, with Pixotope's battle-tested XR, AR, and virtual studio software - built on Unreal Engine and purpose-designed for live broadcast workflows - the partnership creates a powerful, vendor-agnostic pathway for clients seeking to adopt advanced virtual production without the friction of bespoke engineering or proprietary hardware lock-in.
“We have a strong reputation for being at the pioneering edge of XR and immersive production. For years, clients around the world have asked us to help them navigate the shift towards immersive, real-time visual storytelling. Pixotope represents exactly the kind of software-led, workflow-first solution we want to champion - its ability to unify XR, AR, and virtual studio pipelines in a single platform, running on commodity hardware, dramatically lowers the barrier to entry for our broadcast and corporate clients. This partnership is the natural next step in our mission to be the UK's most forward-thinking AVLM integrator.”
Andy Hook, Technology & Innovation Director, d&b solutions
“d&b Solutions brings decades of trust, technical excellence, and an extraordinary breadth of installed relationships across the UK and Global [MB1] broadcast and corporate production ecosystem. Partnering with them accelerates our mission to make world-class virtual production accessible to every broadcaster and creative organisation, regardless of budget or production scale. Together, we will bring a new era of immersive storytelling to clients who have previously considered XR and virtual studios out of reach.”
Marcus Brodersen, CEO, Pixotope Technologies AS
What the Partnership Delivers
The combined offering will be available to d&b solutions clients across the UK and international markets from Q2 2026, covering:
Broadcast Virtual Studios & AR Graphics: End-to-end virtual studio deployments powered by Pixotope's Unreal Engine-based platform, enabling news, sports, and entertainment broadcasters to deliver cinematic-quality AR and virtual set graphics in real time.
XR Stage Solutions: Turnkey LED volume and extended reality environments designed for live event broadcasting, corporate presentations, and brand activations - combining Pixotope’s virtual workflows and d&b solutions' LED screen, AVLM, hardware and integration expertise.
Corporate & Live Event Productions: Bespoke immersive environments for corporate communications, product launches, and hybrid events, with seamless integration of camera tracking, AR graphics, and interactive data-driven content.
Consultancy, Integration & Managed Services: End-to-end project support from initial concept and system design through to installation, operator training, and ongoing managed services - delivered by d&b solutions' accredited team with Pixotope software at the core.