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VIRTUAL SETS

AND VIRTUAL  STUDIOS

 

Tell stories that have never been told before, with virtual sets created using Pixotope technology.

Pixotope virtual sets

ACHIEVE THE IMPOSSIBLE IN LIVE BROADCASTS

Virtual studios give you the power to achieve feats that would otherwise be physically impossible, bringing concepts and data to life with interactive virtual elements.

Your production can easily adapt and change on the fly, so you can react to what’s going on in the broadcast and keep your content compelling throughout.  

No specialist equipment or costly production stages are needed: now every broadcaster can leverage the power of our virtual sets, creating immersive, hyper-realistic narratives on a modest budget. 

What are virtual studios

and how do they work?

Virtual sets or studios offer the technology to completely control the environment of your production using a green screen.

Create realistic virtual backdrops to evoke a particular place, or use your creativity to conjure new and fantastical immersive worlds. 

Whatever the specifics of your production, virtual sets give producers the opportunity to build an environment to their exact specifications.
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WHY CREATE VIRTUAL SETS

WITH PIXOTOPE?

Pixotope Virtual Studio's software makes it easy to create convincing virtual sets for any production.

Our cutting-edge features and workflow are perfect for early adopters to create virtual sets, studios, and stages in trailblazer productions.

Pixotope is an all-in-one virtual production package that brings together a comprehensive suite of tools, meticulously crafted to empower your vision seamlessly. 
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WHAT OUR CUSTOMERS SAY

"Pixotope allows us to save money and time by providing an incredibly versatile set in just a few square meters, where there’s no limit for creativity. This is a great advantage for the viewers. The format of the show has improved significantly. We design imaginary situations where the audience is involved, making the experience more engaging and fun. Our show’s ratings are proof that viewers enjoy the content we produce."

Anuska Simón GómezGeneral Manager at VideoReport Canarias

We found that Pixotope made the perfect bridge between the needs of live broadcasters, like us, and the abilities of ‘Unreal’. Our aim was to use this new technology within a newsroom setting to achieve a more genuine feel, whilst still using engaging visuals.  As the election is a serious topic, it was imperative that our coverage adhered to a real-world tone. We wanted to avoid using a green screen studio as we felt this would appear to distance the presenter from reality.”

 

Lionel BarbierEditorial Technical Manager at TF1
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Flexible licensing

Flexible licensing allows licenses to be easily moved between machines.

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all-in-one virtual production package

All the virtual production tools you need in one package, including rendering, high-quality keying, image mixing, camera tracking server, data integration, and more.

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Utilize standard hardware

No need for special equipment: you can utilize normal PCs and graphics processing units.

HOW OUR VIRTUAL SETS SOLUTION

SUPPORTS LIVE PRODUCTIONS

CASE STUDY

Sveriges Television

Sweden’s national broadcaster, SVT, has transformed its coverage by adopting Pixotope’s virtual production solutions.

By integrating advanced augmented reality (AR) graphics and set-extension technologies, SVT created a dynamic studio environment that enhances viewer engagement and streamlines production workflows.

This innovative approach not only reduced the need for multiple physical studios but also allowed for rapid adaptation to various broadcasting needs.
View the case study

Case study

RÚV

Iceland's national broadcaster RÚV achieved massive production efficiency gains with Pixotope, going from initial call to live broadcast in just three months and transforming how they produce content for over 50% of the country's viewers.

By replacing wasteful physical set construction with reusable virtual environments, RÚV not only met their UN Global Goals sustainability targets but also unlocked the ability to run multiple productions simultaneously - no longer monopolizing their entire studio for single shows. 
View the case study

CASE STUDY

TV LA 7

Spain's La 7 transformed their regional broadcasting capabilities with Pixotope AR and virtual studio technology, moving from traditional studio limitations to professional virtual productions that compete with major networks.

The implementation delivered exactly what regional broadcasters need: high-quality AR content without the complexity or massive budgets typically required.

Their team now creates versatile virtual sets and real-time productions that were previously out of reach for regional operations.
Watch the case study
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THE TECHNOLOGY BEHIND

OUR VIRTUAL SET SOLUTIONS

With Pixotope virtual set solutions you get all the virtual production tools you need, in one package.

Our technology offers robust support for online, mobile, and web-based deployment, with integration options to seamlessly integrate your own plugins. 

At its core lies a versatile video processing pipeline, adaptable enough to integrate features like chroma-keying, denoising, computer vision, camera tracking, and talent tracking.

It seamlessly incorporates advanced attributes from Unreal and Nvidia, ensuring it stays at the forefront of innovation.
Learn more
Virtual Studio

Leverage the power of pixotope and create the most realistic virtual studio

FAQs

What is a virtual studio?

A virtual studio is sometimes referred to as a “green screen”.Virtual studios are one of the more common forms of virtual production. By keying out the green screen around the talent, the virtual environment can be controlled and manipulated in real-time to have greater relevance to the content while remaining visually interesting. This gives producers total control over what kind of contextual information and visual content the talent is immersed in for more robust storytelling.
What is the difference between a virtual studio and a traditional studio?

Virtual Studios are often “hosted” in traditional studios but offer significant flexibility. Virtual Studios can give the impression of being far bigger than the actual physical location and also have the advantage that the set can be changed with a couple of clicks of a mouse, rather than a physical reconfiguration.
Are virtual studios and virtual sets the same?

The terms “Virtual studio” and “virtual set” are commonly interchanged.
How do virtual studios work?

Virtual Studios work by “keying” around talent and objects in the physical set and placing them in a virtual set. Solid green, or other color, backgrounds are typically used to create a reliable key.