By adopting Pixotope Graphics for AR and virtual studios, broadcaster RÚV no longer needs to dedicate the entire main studio to a single production. Now they can build smaller physical sets and expand them with XR.

TNT Sports and Post Logic used Pixotope AR with Vision camera tracking at the French Open, integrating real-time 3D sponsor branding into studio broadcasts - removing the need for traditional commercial breaks.

Pixotope, in collaboration with Fox Sports and AE Live, powered AR and XR elements for a broadcast that captivated 127.7 million viewers - becoming the most-watched single-network telecast in TV history.

As part of the TATA IPL project, JioCinema adopted Pixotope’s AR, VS, and XR solutions to power seven studios, including four green screen stages and two LED-equipped physical studios in their new production facility. 

Imagine news broadcasts where presenters naturally interact with virtual elements. That's precisely what TV Globo achieved by integrating AR, XR and talent tracking into their news programs - all powered by Pixotope.

Using Pixotope, The Famous Group and DFL created a groundbreaking MR experience: a virtual camera transformed the pitch into a steel tabletop game, unveiling the Bundesliga trophy.

ESPN Brazil's two prime-time shows run flawlessly on Pixotope. From Grand slams to major leagues, they deliver immersive broadcasts through custom virtual environments – three cameras, all chromakey, zero issues.

Chinese broadcaster CCTV integrated Pixotope Fly drone camera tracking across five locations for the 2025 Spring Festival Gala, delivering flawless real‑time AR visuals in a high‑pressure live broadcast.

With 5 years of development and 3 in production, the Pixotope/Erizos solution has cut setup times to under 15 minutes, reduced costs, and enabled SVT to deliver more dynamic broadcasts.

Using Pixotope and Unreal Engine, The Famous Group brought a giant virtual raven to life during a Ravens game, with real-time animation, shadows, and lighting that reacted to the stadium environment and live broadcast.

Using Pixotope’s virtual production and real-time tracking, TFG created a virtual island on the field, offering viewers an immersive preview of Carnival Cruise Line without disrupting the NFL game’s energy and excitement. 

Pixotope Fly Edition enables drone-based AR for live broadcasts, merging real-time graphics with aerial footage. Used in live sports and events, it adds a new dimension to broadcast storytelling and visuals.

CCTV leveraged Pixotope XR to power a 50 m curved LED volume, using 4 Pixotope engines simultaneously for their Consumer Rights Day Gala - delivering real‑time AR on China’s flagship broadcaster.

The Famous Group and partners created the NHL’s first mixed-reality commercial. Using Pixotope, a virtual Zamboni delivered a giant burrito bowl and fork - rendered live for broadcast and arena audiences.

Pixotope created all Augmented Reality overlays for five segments of the TV event, integrating AR elements into the main narrative, including a key moment where five stars rose from a stage prop to form the national flag virtually.

In 2022, Pixotope and Myreze elevated The International 11 broadcast using advanced virtual production and GhostFrame, creating a multi-camera XR LED wall experience that earned two Sports Emmy nominations for its immersive visual impact.

In Taiwan’s first real-time drone AR broadcast, Beyond Space used AI image recognition to accurately position 3D AR elements on buildings, grass, and in the air—integrating them into live environments with high visual precision.

Videoreport Canarias uses Pixotope to broadcast from Spain's largest virtual set - nearly 10,000 m² of Canary Island-inspired environments with interactive zones and real-time graphics, redefining national television production.

Spanish regional broadcaster TV La 7 uses Pixotope to create dynamic virtual sets and augmented reality graphics, delivering high-quality real-time visual storytelling with flexible, cost-effective production tools for immersive news and entertainment.

CGLA Studios used Pixotope Fly’s image-based tracking and Ross Video’s XPression engine to add AR and drone visuals to live horse racing broadcasts at Emerald Downs, enhancing the viewing experience with advanced visual integration.

Pixotope powered Fox's Alter Ego, the U.S.'s first AR talent show, enabling live performances of over 20 virtual avatars. Utilizing 8 Pixotope engines and 8 tracked cameras, it delivered seamless, real-time mixed reality without post-production. 

Pixotope powered the 10-part Chinese virtual talent show 2060, blending live and virtual audiences in real-time. Utilizing motion capture and AI-driven crowd systems, Pixotope enabled flawless transitions between live AR and five virtual scenes.

WePlay! Esports used Pixotope’s AR and Unreal Engine to bring 120+ Dota 2 characters into a cyberpunk city backdrop, seamlessly integrating real-time camera tracking to deliver an immersive, next-level tournament experience.

In partnership with The Famous Group, Pixotope powered a groundbreaking seven-minute tribute to the NFL’s “100 All-Time Team,” seamlessly blending live action, historical footage, and AR across six systems for 100 million viewers.

Myreze used Pixotope XR Set Extension to create a cathedral-themed virtual arena with real-time AR graphics, precise tracking, dynamic lighting, and interactive team logos - blending virtual elements without green screens.

At Eurovision 2019, Pixotope powered live AR graphics seen by over 182 million viewers in 40 countries. Highlights included virtual flags, synchronized effects, and a dramatic virtual airliner arrival—setting a new benchmark in live music broadcasting.

For the 2024 Republican National Convention, CGLA Studios used Pixotope Fly to deliver real-time AR graphics, blending virtual and physical elements to enhance broadcasts for millions of viewers.

Carolina Panthers partnered with The Famous Group, who used Pixotope's mixed-reality technology to create the viral giant panther that prowled Bank of America Stadium in 2021, garnering millions of views online.

Debuting during the NCAA Final Four, this mixed-reality ad transformed the court into virtual Brooklyn, featuring movie characters. Led by The Famous Group, it was a Paramount Pictures and CBS Sports collaboration.

At Super Bowl LVI, The Famous Group used Pixotope to deliver breathtaking AR pre-game experiences, blending real-time graphics and history into SoFi Stadium with seamless mixed-reality storytelling.

Silver Spoon partnered with CBS to deliver groundbreaking real-time AR using Pixotope, featuring live particle and fluid simulations, stat-driven visuals, and an AR portal via SkyCam - marking a major leap in broadcast innovation.

TF1 used Pixotope’s real-time AR and virtual studio tools to enhance election coverage with interactive graphics, live data visualization, and virtual sets—creating smooth transitions between real footage and digital elements for engaging storytelling.

Thailand's Amarin TV transformed its studio with Pixotope's Talent Tracking and AR tools, enriching live news through interactive visuals, data graphics, and presenter-responsive virtual elements that boosted engagement and revenue.

NetEase used Pixotope to integrate a 3D dragon and AR elements into their esports broadcast, featuring tracked cameras, triggered effects, remote interviews via NDI, and a custom control panel - executed in just three days.

For the Asian Games ceremonies, 4U Technology and Pixotope delivered AR visuals with real-time control. Pixotope enabled quick adjustments and accurate virtual content placement across multiple cameras.

The Famous Group used Unreal Engine and Pixotope graphics for Augmented Reality with two tracked cameras to merge real-time graphics into the live broadcast, showcasing GilletteLabs' men’s razor featuring an exfoliating bar. 

In 2021, Silver Spoon and CBS Sports used Pixotope to create real-time AR “Team-mojis” for March Madness—customizable 3D avatars with nearly 100 animations and controls for team selection, colors, placement, and scale.

Creative studio FreeLens leveraged Pixotope for virtual studios and AR production, creating dynamic content with immersive environments and interactive elements. 

Red Bull Rampage used Pixotope and XR Media Group to add dynamic AR elements to its live broadcast, enhancing viewer engagement and earning the 2020 Sports Emmy Award for "Outstanding Digital Innovation."

Utilizing groundbreaking AR and extended reality (XR) technology, Silver Spoon elevated the renowned "Kitchen Stadium" for the 2022 revival of "Iron Chef" on Netflix, enhancing the visual storytelling of the culinary competition.

Pixotope and Riot Games’ AR-powered K/DA performance debuted at the 2018 League of Legends World Championship finals, featuring live artists and Unreal Engine-rendered virtual K-pop avatars viewed by over 90 million. 

Pixotope enabled Blake Shelton and Gwen Stefani’s performance by compositing separately filmed footage into a virtual Bluebird Café, creating the illusion of a shared stage using real-time production tools.

Great Wall Motors used Pixotope at its Brand Day event to showcase new vehicle models through XR, seamlessly blending real-time AR graphics with physical stage elements for an immersive product reveal.

The Houston Texans partnered with The Famous Group to transform NRG Stadium's entertainment using Pixotope-powered augmented reality technology, creating immersive game-day experiences for fans.

Powered by Pixotope and The Famous Group's creative vision, the Memorial Day showcase delivered groundbreaking in-camera AR integrated with live racing action - proving Pixotope enables AR from any camera angle.

Using Pixotope and multi-camera tracking, the Kroger-sponsored activation delivered dynamic AR race sequences across the field, showcasing real-time rendering in live sports and providing an engaging fan experience.

Silver Spoon used Pixotope for a live AR Transformers One trailer on a Big Ten football field. A mechanical screen burst through cracking ground, seamlessly blending with the broadcast through Pixotope's real-time compositing.

Silver Spoon used Pixotope to create an AR flyover of the Halo Pelican, promoting Xbox's Halo Infinite. Using Pixotope's real-time compositing, the aircraft appeared on stadium's jumbotron, swooping onto the field.

Silver Spoon used Pixotope to create a live mixed reality ad for Grey Goose. AR geese flew seamlessly through tracked camera footage, showcasing Pixotope's ability to blend virtual elements naturally with real environments.