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TRANSFORM LIVE SPORTS

WITH AR AND VIRTUAL STUDIOS 

 

Deliver unforgettable, on-air moments that captivate your audience. 

Transform your live sports coverage with real-time augmented and mixed reality.

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TAKE LIVE SPORTS BROADCASTING

TO NEW HEIGHTS

Since the ancient Greeks held the first Olympic Games, nothing has captivated live audiences quite like sporting events.

Live sports broadcasting has brought major sporting events into millions of homes all over the world for decades, and sport continues to be one of the few things that can bring and hold a live audience together.

Create Unmatched

Fan Experiences

By combining augmented reality (AR) and mixed reality, we’re creating exciting new ways for fans to feel connected, no matter where they are.

For those watching at home, our technology offers interactive and engaging content that brings them closer to the action.

For fans in the stadium, we’re delivering unforgettable moments with jaw-dropping visuals through virtual studios and AR.

These innovations are transforming the traditional spectator experience, making sports more immersive than ever before.

NO LIMITS TO CREATIVITY

WITH SPORTS AR AND VIRTUAL STUDIO

Pixotope sports AR and virtual studios allow fans to get even closer to their beloved sports heroes by harnessing the power of the Unreal Engine to create a truly unique sporting experience.

With the ability to seamlessly switch from virtual studios to augmented reality within the same environment, it’s easy to create gripping content and keep sports fans on the edge of their seats.

The opportunities are limitless.

ENHANCE

THE SPORTING EXPERIENCE

Combining camera tracking, motion capture, and data-driven graphics into a single solution for Augmented Reality in sports, Pixotope is developed for on-air use with rapid design and deployment of virtual, augmented, or mixed reality content from a single user interface.

The easy-to-use Pixotope dashboard, along with fast and easy workflow integration, allows sports broadcasters to effortlessly provide in-depth analysis of the big game in real time. 
Pixotope used during the SuperBowl for Augmented Reality

WHAT OUR CUSTOMERS SAY

“Needless to say, the best creative ideas rely on solid technological platforms and expertise to deliver them. This could not be truer for a live event on the scale of The Super Bowl. We needed to know, without any shadow of a doubt, that what we planned would be delivered faultlessly, accurately, and to the highest quality. This is why we chose Pixotope as our platform for delivering cutting-edge mixed reality for the Super Bowl.
Having used Pixotope on previous productions, we know that the system, and expertise from Pixotope allow our creative ideas to be unleashed to the great benefit of our clients like the NFL. We look forward to working on many more productions with Pixotope.”

Andrew Isaacson Partner at The Famous Group

“We partnered with Pixotope solutions for the TATA IPL 2024 to enhance the viewer experience with real-time graphics and AR.
Pixotope is an industry leader with its chroma keyer, easy-to-use UI, seamless integration with Unreal Engine, flexibility and unparalleled support. Pixotope truly stood out for its seamless integration with live sports streaming and played a part in delivering a uniquely immersive viewer experience during this season.” 

Siddharth SharmaHead of Content at Viacom18 Sports

 

CASE STUDY:

PIXOTOPE SPORTS AR CREATES GIANT DIGITAL RAVEN AT BALTIMORE M&T BANK STADIUM

Pixotope’s sports AR technology was used to create an Augmented Reality feature at the Baltimore Ravens’ M&T Bank Stadium, bringing the team’s Raven mascot to life for a dynamic, in-stadium fan experience.

Swooping and landing within the stadium in response to live action within the game, the giant raven represents the imaginative and attention-grabbing possibilities of Augmented Reality in sports.  

View the case study
WHY CHOOSE PIXOTOPE

FOR YOUR FOR SPORTS PRODUCTION?

Experience the reliability and performance of Pixotope, the trusted platform powering the world's biggest sports broadcasts.

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Real-time WYSIWYG Editing

See your changes instantly as you work.

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Multi-camera Support

Easily manage and combine footage from multiple cameras.

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High-Performance Graphics

Deliver hyper-realistic visuals thanks to Unreal Engine integration.

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Flexible Configuration

On-the-fly adjustments for dynamic environments.

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Seamless Integration

Works with various tracking systems, video formats, and platforms.

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Powerful Visual Effects

 Create stunning effects, including ray tracing, with ease.

 

 

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