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Sports

AR, MIXED REALITY AND VIRTUAL STUDIOS FOR LIVE SPORT EVENTS

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TAKE LIVE SPORTS BROADCASTING

TO NEW HEIGHTS

Since the ancient Greeks held the first Olympic Games, nothing has captivated live audiences quite like sporting events. Live sports broadcasting has brought major sporting events into millions of homes all over the world for decades, and sport continues to be one of the few things that can bring and hold a live audience together.

Now, with sports AR and mixed reality technology, Pixotope is revolutionizing the sports industry by providing more ways to bring fans together. With engaging, interactive content for home viewers as well as jaw-dropping experiences for in-stadium fans, virtual studios, mixed reality and augmented reality in sports are taking the spectator experience to new heights.

NO LIMITS TO CREATIVITY

WITH SPORTS AR AND VIRTUAL STUDIOS

Pixotope sports AR and virtual studios allow fans to get even closer to their beloved sports heroes by harnessing the power of the Unreal Engine to create a truly unique sporting experience.

With the ability to seamlessly switch from virtual studios to augmented reality within the same environment, it’s easy to create gripping content and keep sports fans on the edge of their seats. The opportunities are limitless.

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ENHANCE

THE SPORTING EXPERIENCE

Combining camera tracking, motion capture, and data-driven graphics into a single solution for Augmented Reality in sports, Pixotope is developed for on-air use with rapid design and deployment of virtual, augmented, or mixed reality content from a single user interface.

The easy-to-use Pixotope dashboard, along with fast and easy workflow integration, allows sports broadcasters to effortlessly provide in-depth analysis of the big game in real time.

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“WE CHOSE PIXOTOPE FOR CUTTING-EDGE MIXED REALITY.”
ANDREW ISAACSON | EXECUTIVE VP OF BUSINESS DEVELOPMENT | THE FAMOUS GROUP

“Needless to say, the best creative ideas rely on solid technological platforms and expertise to deliver them. This could not be truer for a live event on the scale of The Super Bowl. We needed to know, without any shadow of a doubt, that what we planned would be delivered faultlessly, accurately, and to the highest quality. This is why we chose Pixotope as our platform for delivering cutting-edge mixed reality for the Super Bowl.

Having used Pixotope on previous productions, we know that the system, and expertise from Pixotope allow our creative ideas to be unleashed to the great benefit of our clients like the NFL. We look forward to working on many more productions with Pixotope.”

CASE STUDY:

PIXOTOPE SPORTS AR CREATES GIANT DIGITAL RAVEN AT BALTIMORE M&T BANK STADIUM

Pixotope’s sports AR technology was used to create an Augmented Reality feature at the Baltimore Ravens’ M&T Bank Stadium, bringing the team’s Raven mascot to life for a dynamic, in-stadium fan experience.

Swooping and landing within the stadium in response to live action within the game, the giant raven represents the imaginative and attention-grabbing possibilities of Augmented Reality in sports.

View the case study

WHY CHOOSE PIXOTOPE FOR SPORTS

AR, VS AND MIXED REALITY?

Unique WYSIWYG live feedback editing
Multi-camera support
On the fly configuration
Easily implemented visual effects, including ray tracing
Integrates seamlessly with any tracking system and video format regardless of platform
Quickly and easily integrate workflows
Real-time compositing and photo-realistic rendering
Seamless migration of existing projects to Pixotope through the native Unreal Engine integration
Maximum performance of the Unreal Engine for hyper-realistic quality graphics
VFX and live 3D graphics from a single-user interface
Stable, proven platform used in the largest sports broadcasting events around the world

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