Virtual production is a combination of live-action footage with computer-generated graphics, or virtual reality, in real-time. Typical use cases would be augmented reality, where the graphics are overlaid on top of the filmed images, virtual studio productions where a green backing color is replaced with a computer-generated studio or location, or extended reality where real-time computer-generated content is displayed on giant LED walls instead of traditional green/blue screens. 

Virtual production software is a tool that incorporates features like real-time rendering, LED volumes, and camera tracking technology, as well as realistic virtual simulations, to enable unprecedented creativity.

Used in productions of all sizes and types, from live events to sports broadcasts, virtual production software enhances the creative possibilities and operational efficiency of content creation.

Virtual production software has been used in productions around the world to create content that captivates and inspires and can be applied to any live events, sports, esports, advertising, broadcasting, or film-making industry. The possibilities are endless!

Although they happen in a virtual world, many of the workflows and best practices are the same - for example where a lighting designer in traditional production would work with physical lights, in a virtual production they need to also work with virtual lights to match the physical and virtual worlds.

The key difference between traditional and virtual production is that virtual production software removes limitations on creativity - with virtual elements the only limitation is our imagination.

Like any production, the cost of virtual production depends on the scale and nature of the content being produced.

Virtual production software can also provide significant savings by removing the need for costly set builds or travel to locations and reducing overall production time.

To discuss your requirements, contact us today or book a demo.