Pixotope has won two awards at the Digital Studio India M&E Awards 2025, held during the Broadcast India show in Mumbai.
The company received Best in Immersive Technology and Best Live Sports Production for its camera tracking Pixotope Fly.
This Through-The-Lens (TTL) tracking solution enables broadcasters to add AR graphics to moving cameras, drones, and steadicams without additional tracking hardware.
Production teams can create AR graphics, data visualizations, and virtual elements for dynamic camera movements at live venues. The markerless tracking technology analyzes the video feed to enable AR on freely moving cameras - from handheld to aerial shots.
The technology has been deployed across multiple sports, elections and live events, enabling production teams to add real-time graphics and data overlays to live footage from moving cameras.
The Best in Immersive Media award recognizes Pixotope capabilities in extended reality (XR) production. Pixotope XR enables broadcasters to work with LED walls and green screens in a single unified workflow.
The solution includes automatic color matching and real-time reflections. With Digital Twin technology, production teams benefit from automated LED wall alignment and real-time calibration, significantly reducing setup time and improving creative flexibility.
Winning these awards for the second consecutive year reflects our focus on practical broadcast solutions.
Looking ahead, Pixotope is strengthening its focus on the Indian sports and news broadcast market, empowering national and regional broadcasters with advanced virtual production tools.
With growing adoption across major networks, Pixotope aims to drive the next wave of innovation in live sports and news storytelling and immersive viewer experiences.”
Saahil Setia, Sales Director for SAARC region
This marks Pixotope's second consecutive year winning at the Digital Studio India M&E Awards, highlighting the company's continued growth in the Asian broadcast market.