Oslo, Norway - August 21, 2025 - Pixotope, the leading provider of live augmented reality (AR), extended reality (XR), and virtual studio (VS) solutions, today announced a strategic collaboration with Unilumin, Boston Limited, Pro Cyc and RED Digital Cinema to offer a fully integrated, budget-friendly virtual production package designed specifically for the FIFA World Cup and future large-scale broadcast events.
This partnership brings together top-tier technology providers in display, tracking, chroma, and cinematic imaging to deliver a plug-and-play solution that makes it easier than ever for broadcasters, rights holders, and content creators to adopt advanced XR and VS/AR workflows -without the friction of complex integration or inflated costs.
Whether building immersive LED XR stages or deploying green screen-based virtual sets and augmented graphics, the bundled offering delivers a streamlined path from concept to broadcast, including options to buy or lease the complete system.
“With the global stage of the FIFA World Cup on the horizon, we wanted to remove the traditional roadblocks of virtual production: cost, complexity, and compatibility. By aligning with industry leaders like Unilumin, Boston Limited, Pro Cyc, and RED, who are already delivering in this space to top broadcasters, we’re offering a game-changing, turnkey solution for creators who demand quality, speed, and scalability.”
Phil Ventre, Chief Strategy Office at Pixotope
Turnkey Package Highlights:
- Pixotope XR & VS/AR Engine - Seamless real-time rendering and camera tracking integration.
- Unilumin LED Panels - Broadcast-grade LED displays optimized for XR stages.
- Boston’s Systems - Render Engines built for real time broadcast use.
- Pro Cyc - Industry-standard cyclorama systems for green screen and hybrid studio environments.
- RED Cameras - High-performance cinematic and broadcast imaging with cutting-edge sensor technology.
With flexible deployment options of a Curved or Straight LED Wall with or without floor, or options of a Greenscreen Cyc, all with international support, the package is built not only for the FIFA World Cup but for ongoing productions across sports, entertainment, and live events.
For more information or to reserve a package, fill out a form on our website or reach out to your regional Pixotope representative.
* RED Digital Cinema is a trademark of RED Digital Cinema, Inc.
