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Dot 14 April 2021 2 min read

Pixotope to Build World’s First Live Virtual Production Cloud Solution

Pix Live Cloud

Pixotope® Live Cloud will offer the M&E industry world's first SaaS for both virtual studio and augmented reality production.

The Future Group, the maker of virtual production tool Pixotope®, the technology behind award winning productions such as TWC Surge Flood and Riot’s Pop Stars, has received development grants from the Epic Games MegaGrants fund and Innovation Norway.

The grants will allow The Future Group to develop, as an industry first, Pixotope® Live Cloud. Pixotope® Live Cloud will enable companies to connect to the power of live virtual production through a ‘pay as you go’ and always available cloud service. 

Marcus B.Brodersen, CEO of The Future Group, explains, “We are making virtual production more accessible and giving streaming and broadcast production companies more flexibility in how they tell engaging stories.” Virtual production allows companies to integrate interactive photorealistic graphics into their live video broadcasts and streams, enabling new and attention-grabbing storytelling.

Built on the production-proven Pixotope® virtual production technology, Pixotope® Live Cloud adds a host of groundbreaking new features:

Appliance level quality and performance in the cloud

  • Access anywhere, at any time

  • Easy and user-friendly configuration and deployment

  • Easy scalability for content segmentation

  • “Pay as you go”

Built-in streaming and connectivity

  • Ultra-low latency point to point streaming for interactive multi-site virtual studio

  • Broadcast industry-standard support for Video over IP

  • Direct to distribution streaming

Synchronization, integration, and metadata

  • Embedded metadata streams for telemetry and other synchronization critical components

  • Cloud-enabled Digital Asset Management system

  • Cloud-enabled platform API for integration with 3d-party systems

Marcus B.Brodersen, CEO of The Future Group summarises:
“Unreal Engine is the perfect vehicle to drive innovation in media production, and Pixotope® is all about making that power available to as many media producers and creators as possible. We couldn’t ask for better collaborators than Epic Games and Innovation Norway to give even more content creators access to these storytelling tools through Pixotope® Live Cloud.''.


About Pixotope® and The Future Group

Pixotope® is the world’s leading Virtual Production solution for live media production. Leveraging the full power of the Unreal (UE4) render engine, Pixotope® empowers content creators and broadcasters to produce best in class Mixed Reality content for television, online streaming, and film.

Pixotope®  is made by The Future Group , an international award-winning software company dedicated to developing the next generation of visual storytelling tools and experiences. The Future Group is headquartered in Oslo, Norway, with regional offices in Croatia, UK, and the USA.


About Epic Games and Unreal Engine

Launched in 2019, Epic MegaGrants is a $100 million program to globally accelerate the work of talented teams and individuals working with Unreal Engine, 3D graphics tools, and open source software. Epic Games’ Unreal Engine is the world’s most open and advanced real-time 3D tool. Creators across games, film, television, architecture, automotive and transportation, advertising, live events, and training and simulation choose Unreal to deliver cutting-edge content, interactive experiences, and immersive virtual worlds.


About Innovation Norway

Innovation Norway is the Norwegian Government's most important instrument for innovation and development of Norwegian enterprises and industry. We support companies in developing their competitive advantage and to enhance innovation.

Innovation Norway creates value by stimulating profitable business development throughout Norway. Our programmes and services are intended to create more successful entrepreneurs, more enterprises with capacity for growth and more innovative business cluster

For further information contact:

Marcus B. Brodersen, The Future Group AS,

GM Production Courtesyof GM CT ERG